April 20, 2018
E-commerce businesses need the website and the product or services to sell, right? Well, yes, but it needs much more than that. How are you going to handle technical issues or a hacking? Where on earth will you advertise? E-commerce sites are an excellent business option, but the internet is saturated with them and you are going to need to navigate some things that you may not have thought before. If you have an e-commerce business in the works, take a moment and read this list of things you need to really think about.
Unless you decide to run your basis on COD (cash on delivery), and no one ever does that, you are going to have to consider how you are going to accept payments. The options for online payment solution need to be examined in order to make the best selection based on your needs. Do you want payment processing that is strictly online? Some companies like an option to include invoice payments, phone and email payments using a virtual terminal, and even subscription billing. Are you going to be a strictly local e-commerce site or are you opening your products or services on a global platform? What if you want to start small and grow later? The one recommendation we make is that when you look for a payment processing solution, make sure it can accommodate your growth as a business. You do not want to change processors frequently!
Protecting Your Livelihood
Although hacking occurs on a regular basis, doing everything you can to protect yourself is vital. Who wants to spend a lot of time and energy bouncing back after losing money? If you are willing to lock your car, home, and valuables then the same should happen to your business. It all begins with considering your hosting options for the website. There are lots of very inexpensive hosts out there and they come with very cheap security. When you are looking for a web host, do research on their history with hacking. How often have they been hit? How much information was stolen? How quickly did they resolve the issue and what did they do to prevent it? Another thing you can do is backup your data on a regular basis. It makes bouncing back a lot easier and can help you learn how to better protect the information. But rather than learning from mistakes, simply invest in excellent tools that are designed to keep your site safe.
Finding Your Clients
While a medium-sized town can have four McDonald’s locations and each do very well, most e-commerce sites struggle to get the much-needed clientele because of the saturation. You have to find that one thing that makes you stand out and a bit different than other sites, even if you are offering the same product or service. To whom and where you advertise will have a huge impact on gaining customers. Know your target market and start there, it can always expand later! Peruse marketing platforms and find that one that seems the most helpful to what you want to gain. Can they help convert traffic into sales? What is their success rate for providing customer support? How helpful are they in tracking site trends?
Handling Legal Issues
A customer is upset with the product/service and is angry at how it was resolved. They decide to sue you. How on earth are you going to handle that while trying to run a business? Some people opt to hire an e-commerce lawyer because it saves them time and energy. It can be pricey but if you can afford it then we highly recommend it. If you can’t, you need to read up on the laws surrounding e-commerce. Learn as much as you can and you should be okay. It can help you head off some small issues initially and hire that lawyer if things are bigger than your capability.
The biggest mistake some people make is to treat their online store as a hobby. It’s your livelihood and will help you achieve your dreams. Protect it well, work smart, and care about it. You should be just fine!