December 11, 2018
Reviews play a fundamental role in shaping the final ‘yes’ or ‘no’ when it comes to working with other businesses. The same is true in case of finalizing a construction company to work with for your next project.
Essentially, reviews are the digital version of word-of-mouth learning. The first thing that we do is to ask around for recommendations when looking for a suitable venture to work with. While this habit still takes a dominant role, many people simply Google reviews to find out what others are saying about a business.
Among several review sites, Yelp plays the leader’s role. It showcases an average of 142 million users monthly and dominates the search engines. Both these pointers give it a natural precedence over other review sites.
Considering the significant role that reviews play and the strong presence touted by Yelp, a simple question arises, ‘are Yelp reviews enough when hiring a construction company?’ Let’s find out below.
How effective review in helping to make purchasing decisions?
A 2017 survey by BrightLocal found out that 86% of the folks read online reviews for local businesses and pay equal importance to these reviews like personal recommendations. What’s more, the study found out that about half of the respondents don’t plan on working with a company unless it has a four-star rating.
Testimonial Engine confirms that 72% of the consumers don’t make a final decision to buy until they have read reviews. Moreover, another study reveals that 92% of B2B buyers tend to purchase after reading a trusted review.
The same source also indicates that 72% of the B2B buyers opine that negative reviews give insight and depth into a product. In addition to this, a study by Fan and Fuel in 2016 went a step further and dug out that 92% of the consumers hesitate before purchasing an item that does not have any reviews.
All these findings make a strong case for three-pointers:
- Reviews are crucial while dealing with a construction company or any other business
- Negative reviews help to be vigilant about a company, by providing an in-depth insight into it
- If there are no reviews about a construction company, it can be suspicious, and therefore, you can take a step back from working with them
How are Yelp reviews helpful in making a business decision?
Yelp is a large platform that boasts 171 million reviews. If anyone tends to seek advice on topics such as commercial construction companies near me, many Yelp results popup immediately. In several cases, you can also see compiled lists by Yelp based on businesses’ reviews.
A large number of people trust Yelp. As of the third quarter of 2019, Yelp has attracted 34 million monthly mobile app views on average. The average monthly unique visitors from the web stand at 75 million and the average monthly desktop visitors are 69 million.
These figures show that a large number of people trust the review platform. This clearly indicates that reading reviews on Yelp is fundamental when deciding to work with a construction company for your next project. However, what remains unanswered is, whether these reviews are enough or not in making such a vital decision.
The case for fake reviews
Gartner expects 10-15% of all of the ratings to be fake in 2014. Another 2017 study revealed that there was an increase in suspicious activities related to online ratings as numerous products got a 5-star rating within days and even hours of being posted. However, such suspicious activities were detected on Amazon.
According to a New York Times article related to Yelp, it is observed that certain third-party apps or service providers allow businesses to post positive reviews about them and negative ones about their competitors for a small payment.
However, Yelp has been working hard to eliminate any such malpractices on the platform since 2012. Before that, it was common for ventures to hire people on Craigslist to write positive reviews about their products or services.
Presently, Yelp practices an algorithm to analyze each review and filter the scams or reviews that seem to be fake. The key to the working of this structure hasn’t been revealed to prevent people from breaking into the system. Therefore, the risk of coming across fake reviews on Yelp is minimal, which explains why numerous people trust the platform.
Reading reviews to learn more about a construction company that you plan to work with, is the right step. However, you shouldn’t let reviews convince you entirely because working with a construction company bears more significance than purchasing an item.
The selection of a construction company not only involves large sums of money, but there are also concerns of safety on the project that the hired company will work on. Thus, you should not limit your research to online reviews only, but also ask people about the venture’s offline services and learn about its experience, certificates, as well as licenses in advance.