Saving, investing and making money with technology

Author: Anna Johansson

Top Technologies Used In Business Today

Business, technology, and money come together in coalescence every time you find a successful startup.  The trifecta is your goal, as no business amounts to much without the other two elements working alongside.  

If you’re looking for a few ways to integrate the best elements possible into your business, take a few tips from the people who know.  Read through a brief summary, featuring some of the most effective ways to crossbreed your business with technology to make more money.  

Digital marketing is more effective

Technology has shifted our culture to a far more digital existence.  You spend your time online.  

You read news, weather, social events, and more, but you don’t read the newspaper.  Digital marketing has become the go-to way to reach the masses.  

If you want a marketing campaign that actually reaches your target audience, then you will need to create a well-crafted digital approach.  Make sure your business website has everything web users need to explore your products and your mission.  

Create a business blog, and fill it with posts that are relevant to your operation. For example, a blog post about top drives and kelly systems will draw those who know a little something about the oil and gas industry.  

Appeal to mobile web users

Whatever you do in digital form should cater to mobile web users.  Mobile access to the web is more prevalent than that of laptops and PCs, so you have to design for a different method of access.  

The screens of mobile devices are smaller.  The function of a smartphone accessing a website is much different than a PC or laptop.  Designing for mobile devices means designing for functionality.  

Consider remote professionals 

Technology is so versatile today that you can run a completely remote operation and save gobs of money doing it.  Hiring a remote staff will save the cost of overhead for a brick and mortar office space.  

You will also have a greater opportunity to sift through a wider pool of talent when you hire remotely.  The level of dedication and professionalism you’ll experience from your remote employees will not leave you feeling sorry for choosing the digital route of business.  

Think about digital security

After integrating technology to save and make more money for your business, you’ll need to consider fortifying your digital security.  Anti-spyware and antivirus software will help keep your digital information secure, and it’s a small price to pay for such blanketed safety measures. 

Passing mounds of sensitive information through digital means requires protection from those who would use the information for bad.  Protect your customers and your professionals from invasion by integrating the most highly rated digital security methods available.

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The Unfortunate Myths People Believe About Entrepreneurship

The Unfortunate Myths People Believe About Entrepreneurship

We all think we know what entrepreneurship is about. After all, we’ve seen movies, read biographies, and glanced at glossy magazine cover photos in the checkout line at the supermarket. But the truth isn’t as clear or straightforward as we assume. Sometimes it’s hidden behind lies and misconceptions. And with that in mind, let’s debunk a few of the most common myths the general public ties to entrepreneurship.

Myth #1: Most Successful Entrepreneurs Are Young

When you look at the Mark Zuckerbergs and Steve Jobs of the world, it’s easy to believe that all successful entrepreneurs are young. However, the data doesn’t support this idea. In fact, it tells a completely different story. Just ask researcher Pierre Azoulay, who published the results of a groundbreaking study for Harvard Business Review just last year.

“Our team analyzed the age of all business founders in the U.S. in recent years by leveraging confidential administrative data sets from the U.S. Census Bureau,” Azoulay explains. “We found that the average age of entrepreneurs at the time they founded their companies is 42.”

In other words, it doesn’t matter if you’re 22 or 62, it’s still possible to venture into the world of entrepreneurship and launch a business.

Myth #2: You Have to Be a Digital Marketing Expert

There seem to be a lot of misconceptions about what it takes to be a successful entrepreneur. In particular, there’s confusion regarding the mandatory skills needed to succeed. (Hint: There are few “mandatory” skills.) People assume that you have to be a marketing whiz kid.

“But in reality, you don’t need to be an SEO professional or online marketing expert to succeed with your online marketing initiative,” SEO.co mentions. “In fact, if you have the skills to start a business, you already likely have all the skills necessary to exponentially increase your website traffic while building your brand equity for the future.”

If you wait until you’ve acquired all of the necessary skills to launch a business, you’ll never launch. Many of these skills will be acquired when you stick your hands into the fire. Other skills can be strategically outsourced to people who already have the talents you need. Sometimes you just have to go for it!

Myth #3: Entrepreneurs Take Massive Risks and Hope for the Best

Have you ever listened to interviews with founders of successful companies and heard tales of blind faith where people made ridiculous decisions and everything miraculously worked out in their favor? Well, no matter how many times you hear these stories, make sure you understand that they’re few and far between. Entrepreneurs take risks, but they don’t do so without first balancing the reward.

“You won’t have much luck getting high returns if you’re not willing to take some risks. If there weren’t any risk – everybody would be doing it,” digital marketing expert Neil Patel writes. “ [But] entrepreneurs aren’t gamblers. Gambling implies there’s luck involved. Sure – entrepreneurs may have some good or back luck over time. But ultimately, you can’t rely on luck to run your business.”

Intuition only takes you so far – especially when you’re an inexperienced entrepreneur. Make sure you’re also relying on facts, statistical analysis, and guidance from those with firsthand knowledge of the situation.

Myth #4: Starting a Business Means Unlimited Freedom

A lot of people go into entrepreneurship with the assumption that starting their own business means unlimited freedom. They’re sadly disappointed when they discover that they have less free time than before.

While starting and owning your own business can mean greater flexibility, you have to create systems that allow for this. And, in all honesty, it’s not going to happen in the first few years. There’s more risk and more responsibility. You’ll also have to face the reality that nobody cares as much about your business as you do. Therefore, everything falls on your shoulders at the end of the day.

Take a Dose of Reality

Once you peel back the layers of the myths and misconceptions that permeate popular culture, you’ll discover the real truth of what it means to be an entrepreneur. This includes the good, the bad, and the ugly. Only then can you make an educated decision regarding whether or not you’re cut out for entrepreneurship. Take your time to find out what it’s all about!

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Investing Money Into Leadership In High-Tech Industries

Where do you think the best place to invest money is? You want to get the most significant return on your investment, so you need to do as much research as possible into this topic. One of the best perspectives that you can take is that putting money into high-tech industries is a good idea. 

But that also means that you have to pay attention to the leadership values within individual tech companies. Since everything is so connected in the business world, the sense of leadership in a company will trickle down through its products and to its employees.

To illustrate this point, consider a few different types of investment that you can make that relate to the intersection of money and technology. If the company does not have the right experience to promote a particular business culture, they can hire outside company leadership to help. 

If a company is trying to improve the culture inside a tech business, it can provide access to online knowledge portals. And if they want to train people to be managers, they can put them through an MBA program. All of these options showcase how money and technology thread together with education, and where investment strategies make the most sense.

Outside Company Leadership

If the company doesn’t have good leadership, they are bound to fail. They can have all of the intelligence in the world and the best products in existence. If there isn’t a good leader at the helm, the possibility of success is reduced drastically. Because of this, high-tech companies will often bring in outside company leadership to take them through growth stages. This is a great idea because it brings in a temporary high-quality experience that everyone can learn from.

Online Knowledge Portals

If you look at online knowledge portals, you see the potential for expanding people’s horizons. High-tech companies often provide access to these places so that employees can continually improve. These kinds of benefits inside tech companies create a culture where money is important, but the value behind work has a much broader sense of place and possibility. The implication of higher education has a tremendous impact on the workforce.

MBA Program Hires

A final way that a tech company can improve its overall potential is by sending some of its employees through MBA programs. Business education is an extraordinary thing. It can be generalized by the public at large, but the ultimate point is that an MBA graduate should be able to lead any company through certain types of decisions. Especially when it comes to high-tech industries, the managers in charge have to understand how to navigate both the material side of the business as well as the cultural side.

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How Much Is Your Pain and Suffering Worth? The Legal Perspective

Have you ever thought about how much your pain-and-suffering is worth? It might seem like an odd question, but it’s one that’s very important after you get in an accident or an incident where you are injured or harmed somehow. You know what your daily pain threshold is. If something happens and suddenly you are in pain all the time now, or some aspect of the harm you’ve suffered causes you not to be able to work, how do you create a number to associate with your feelings? That’s a tough question, but one that lawyers can help you with.

Think of a few different cases where pain-and-suffering equates to a certain amount of money. If you get in a car accident, not only will there be lawyer fees and the price of a new car and insurance increases, but you also potentially have to pay for medical bills. 

In the workplace, the psychology of discrimination is incredibly painful and leads to a loss of economic opportunity. And what happens when a business is neglectful or operates in a way that causes a malpractice suit? Again, someone must understand how to evaluate the monetary value of pain-and-suffering.

Car Accident Court Cases

After you get in a car accident, one of the first issues to come up is money. How will you pay to fix your car? Who was at fault, and will they have to pay more to the person who suffered damages? Will your insurance premiums increase? In all of these cases, the pain and suffering caused by the accident will have a direct economic consequence. Talking to a lawyer about what this means in the long term is especially important.

Psychology of Discrimination

How deeply have you researched how discrimination affects people in the workplace? The mental anguish and suffering that come from unwanted negative attention in a career cause lots of economic loss. People get paid less. Workers are less successful and motivated. The quality of products will go down if someone is nervous while they are working on something. If you have to file a job discrimination suit, make sure to understand that the distress that you feel from the discrimination leads directly to a loss of financial stability.

Business Malpractice

A final time when you might have to assign a value to a court case in a legal sense is if there is business malpractice associated with your pain-and-suffering. If the company steals $50 from you, then they owe you $50. But if along with stealing that $50, they cause you anxiety because of the trust that you have lost in the system, or potentially some kind of penalty for not having the money, this is a whole new ballgame. If you have a good lawyer, they will be able to put a dollar value on the additional stress that you go through if a business ripped you off.

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How Much Emphasis Should Your Company Put On Marketing?

As you’re trying to navigate the world of business, one of the questions that you’re going to run into eventually is how much emphasis to put on marketing. It is a very difficult balance to strike. It may feel like you are spending a lot of time and energy on marketing to get no return on your investment. But on the other hand, if you don’t put any money in at all, it’s doubtful that your brand will remain competitive because other companies are willing to put their resources into that realm.

As you’re trying to figure out what kind of emphasis makes the most sense specifically in your context, there are several concrete steps for you to take, especially if you’re in a business management role. First of all, you need to create a marketing team. Their sole purpose needs to be to figure out how much of what kind of marketing makes the most sense. 

Second, you need to utilize social media for business. The savvier you are on the major platforms, the less you have to spend on other types of less effective marketing. Third, utilize general accounting principles. If you recognize the importance of the accounting equation when it comes to the results of marketing, you can make much better managerial decisions.

The Creation of Marketing Team

Before you can answer the marketing question, you have to take some steps toward the creation of a marketing team. Your marketing team can either come from within your own ranks, or you can hire new people, or you can outsource the entire team. There are pros and cons all of these methods, so it’s important to recognize that the decision you make will create a pretty big ripple within your company’s structural framework. Recognizing this, extensively research your options before you make a final choice.

Social Media for Business

Every brand and every company should be using social media for business. It doesn’t matter if you agree with the concept of social media. Your name should be on there. Even if you aren’t particularly interactive, you need to have profiles on all the major sites so that when people search for you through social media engines, those engines at least point toward your central website.

Use Your Accounting Principles

How familiar are you with the accounting equation? If you’ve never heard of it before, or if you’ve never used it before, then you’re going to have a hard time with your marketing decisions. You have to recognize where assets, liabilities, and equity fit when it comes to marketing overhead because that’s the only way you’ll be able to figure out down to the very teeth of the matter whether your marketing efforts are worth it.

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Make More Money By Granting Your Business These Technology Boosts

Operating in the technology era means that your tech game needs to be on par at all times to keep up with the pace of your competition.  That means inside of the office and online, your professionals should have access to the latest and greatest technology has to offer.  

Get your mind in the right place, and delve into what tech has to offer business.  Here are a few ways your business operation can make more money by granting your professionals these tech boosts.  

Make certain that you optimize your business website

Take note of the current state of your business website, and figure out how to make it better.  Check your SEO usage. Check your traffic analysis, and then begin working to bring more life to your business website.  

Try adding a “Blog” section to your business website, and post relevant topics for readers to enjoy.  For example, this legal firm for personal injury cases posted this informative, relevant post about something pertaining to law.  

Invest in the best accounting software for finances

The way your business handles its money will make a significant impact on the longevity of your operation.  Without proper money management, you won’t get far.  

Investing in the latest and greatest accounting software is well worth the cost of purchasing said software.  Look into what Quickbooks or Freshbooks can do for your business, and give your accounting department a heads up on disorganization.  

Provide mobile devices for remote communications

Communication is one of the most valuable assets of a well-run business operation, and remote communication with your employees can be essential.  If you have the ability, it makes sense to arm your professionals with mobile communication devices.  Simple wi-fi capable tablets, iPads, or smartphones will be sufficient to keep the team in contact at all times.  

Make certain your in-office computers are top notch

When your professionals are in the office, make certain that they have the best tools possible to do their jobs.  Update your office computers often, and maintain the machines by keeping them properly secured/protected from cyber attacks.  

You don’t need business computers riddled with spyware, bugs, and viruses.  Build your firewall strong enough to keep out the unnecessary challenges while in the office.  

Invest in high-quality cyber security for everyone

As was just mentioned above, you don’t need the challenge of combating petty spyware, bugs, and viruses in the office.  It’s worth the added cost to invest in top-notch digital security software for every computer in your office.  

Your professionals will deal with important data, sensitive operational subjects, and other vital information pertaining to your business on their computers.  Don’t give those who would see it all ruined an opened door by overlooking the issue of cyber security.

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5 Ways To Make Money Online

Making money online is much easier than you may think.  Digital technology is a large part of today’s culture, and there’s no reason you shouldn’t capitalize on the fact.  The internet grants individuals a whole new world of opportunity.  

If you’re a stay at home mom/dad looking for a way to make a little extra cash, all you need is a computer and access to the internet.  No matter the reason for the need, you can find a niche that pays on the internet.  

Check out a few useful suggestions for digital employment, and start making extra money online today.  

Take a shot at luck 

Gambling isn’t physically available everywhere you go, but you can always take your chances digitally.  There are many ways to legally make money through digital forms of betting and wagering.  

If you’re interested in the sport behind betting, try your hand OTB horse betting.  Off-the-track horse betting can be a lucrative action, but you’ll want to research what you’re doing first.  Don’t jump into the betting process until you feel confident that you can make wise decisions.  

Use your skills online

The web is a great place to capitalize on the skills you have acquired throughout your life.  If you’re proficient at writing, you can seek out a freelance writing opportunity online.  

You may also pursue editing if you feel you have the eye for error.  Photographers can make money selling their art on sites like Shutterstock and iStockPhoto.  

Whatever the case may be, you can pursue an option to make money doing what you love.  You’ll just have to do some digging. The good news is that you likely will find something that parallels your skillset.  

Organize your own digital yard sale

If you have lots of extra stuff, then you can make money working a digital yard sale.  Sites like Craigslist, eBay, and Amazon provide the perfect platform to relinquish your clutter.  You never know, you may have something very valuable lying around the garage.  

Take surveys and reap the benefits

If you have plenty of idle time on your hands, you could turn it into cash by scrolling through surveys.  Businesses and other operations run from the information they collect from various surveys.  They need to know what the target consumer really wants, so they can cater to it more efficiently.  

Be an online tutor

Your brain may be your best asset, and the web is a great place to capitalize on your brilliance.  There is a huge demand for online tutors in nearly every subject you might imagine. Music tutors, general education tutors, etiquette tutors, and whatever else you may need can be found online.

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Going Mobile: The Best Financial Advice You Can Follow

When it comes to your business pursuits, some of the best financial advice that you can follow will involve going mobile. And there are all different sorts of ways that you can include this mobility concept into your next business project or next business plan. Mobility has always been a good thing. But these days, it has taken on an entirely new dimension because people have very powerful processors in their pockets, and cell phone and Wi-Fi conductivity is blazing fast


 

As far as financial advice goes, think about the following reasons to improve your business’s relationship with the idea of mobility. The changing world means that business activities have to change along with it. Particularly when it comes to mobile conductivity, this should give you a good indication of the best direction for your professional pursuits, projects, and ventures.

Another benefit of mobility is the fact that you can have attention on your product from anywhere, and you can also promote your product from anywhere. Third, professional mobility allows you to streamline your projects in a way never before possible. Especially with specific styles of project management software, you have the same access to powerful tools wherever you are.

The Changing World

When it comes to business requirements and business processes, the world has changed drastically in the last five years or so. The mobile revolution has hit hard, and this is largely been a positive benefit for the businesses who are willing to leverage this opportunity and adapt to current circumstances. Making your business more mobile means that you can take advantage of all of the latest technological improvements, and you can also be a part of the cultural landscape that is shifting to a freer society.

Attention From Everywhere

Attention spans are tiny. That means to continue improving your professional services, you have to be able to grab people wherever they are. This means mobility is an essential part of every new business’s functional promotions and advertising. Plus, if your resources are more mobile, you can log in to various networks and promote and advertise your products and services while you are away from your home base. Many companies now even appreciate that they don’t have to have employees come in and sit at the central desk area. Everything is on the go!

Streamlining Your Projects

When you install project management software, that adds your company’s mobility as well. If everyone is connected to a central cloud server, that means everyone gets real-time updates whenever anyone posts anything. Because of this, the internal structure of a company is rapidly adaptable, and much better decisions can be made on the fly.

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Is Franchising the Perfect Choice for You?

It can be tough trying to make money in the world the way it is today. As an intelligent adult, you probably think through lots of different options. And one that may eventually come up is that you can think about if working with franchises is an excellent choice for you. Lots of people have made hugely successful careers out of franchising opportunities, but there is a lot of hard work and effort that goes into it, and there is a degree of luck that enters into the equation as well.

Within the realm of franchising, there are many different options. You can buy a franchise. You can start a franchise. You have to be very specific about the details of business planning when it comes to any of these franchising decisions. And then there’s also the matter of working with franchises on the side, rather than being directly involved in the purchase or sale of them. It is difficult to put just a little bit of money into a franchising opportunity though, so the investment can be significant, even if you are just trying it out.

Buying a Franchise

So how do you buy a franchise? Typically, you will do some research to find out what opportunities are available in your area, and then you will contact a representative about what it takes to use a franchise name. It is a licensing arrangement, but then you will have all of the infrastructure built in for you. If you don’t want to start a brand-new business on your own, utilizing franchise opportunities is a good way to do many of the same things without quite as much of the risk.

Starting a Franchise

If you want to start a franchise, that’s a slightly different perspective to take. Buying a franchise, you are hanging your hat on the brand that already exists. Starting franchise means they you have a brand, and you want to license it out to other people. The details are entirely different in this kind of franchising work, but the opportunity to make money explodes as long as you are appropriately organized.

The Details of Business Planning

Especially with franchises, make sure that you have your business plan filled out and set up. At least with franchising, you have a few static numbers to work with, so you won’t be totally in the dark about where to start as far as a financial template.

Working with Franchises on the Side

As a final option, you can work with franchises without actually buying or selling them. In other words, if you know someone or are involved with a company that does franchising, you can simply work as a contractor for them on the side. This sort of relationship can be less intense than trying to immerse yourself in franchising details completely.

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3 Upgrades That Will Make Your Rental Apartment Worth More

If you’re investing in real estate, it’s wise to do everything in your power to ensure that the property you’re renting out will give you the best return on your investment. With apartment rentals, this usually means doing a few upgrades that can make the unit more appealing. However, there’s a fine line between doing upgrades for investment purposes and over-investing in the property.

To help you in walking this line, here are three upgrades that will make your rental apartment worth more.

Give The Place A New Coat Of Paint

While it might seem like something too easy to even bother doing, adding a fresh coat of paint to your rental property can be a great way to make things like brand new. And, if you do it right, you can get some great quality paint without too much of a financial or time investment.

According to Jimmy Moncrief, a contributor to Landlordology.com, this upgrade will be most cost effective for you if you’re able to get a discount on a bulk order of paint. By doing this, you’ll be able to paint however many units you have and all the rooms within them in the same color. One of the benefits of this is that, if and when the time comes that a room or entire unit needs a touch-up, you’ll have the exact paint on hand to make those quick fixes.

Increase Energy Efficiency

Another way you can make your rental apartment more valuable and worth more to your current and future tenants is to make upgrades that will result in your units getting more energy efficient.

There are countless ways that you can make a space more energy efficient. According to Erin Eberlin, a contributor to The Balance Small Business, one of the best things you can do is to add windows where possible and replace any windows that aren’t energy efficient. By doing this, you’ll create more natural light that will help to heat the unit. And by putting in double pane windows, there will be more insulation during all seasons of the year.

Replace Hardware and Fixtures

To increase the elegance of your rental apartment, an easy and inexpensive option is to replace some of the hardware and fixtures throughout the unit. These small changes can really make a big difference in the space.

According to Kirstin Wong, a contributor to The New York Times, some of the best replacements to make include switching out cabinet handles, upgrading light fixtures, putting in a new faucet, and replacing light switch plates. These new details can make your unit look much more sophisticated.

If you’re wanting to make some small but impactful upgrades to your rental apartment, consider using the tips mentioned above to find the projects that will give you the best return on your investment.

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