Saving, investing and making money with technology

Month: January 2020

Ways To Create a Successful Event Marketing Campaign

You know, event marketing can be difficult, sometimes, but it can also dictate the success of your event (and your business). From booking talent to getting people in the door, there are a lot of steps you need to take to ensure a profitable event. Below are some insights and proven strategies that will help you achieve success in all areas of your event from front to back.

But, whatever the reason for planning an event for your business, it should be clearly communicated to anyone who’ll attend on behalf of your business. If the goal of your non-profit’s open house is to showcase your green office initiative, as well as attracting new donors, be sure the people talking to attendees know that, too. If you’re hoping to launch specific products at your store’s grand opening, telling your staff your goal helps focus their efforts. You must let the people who help put on your event know why it’s happening so they’re prepared to help you reach that goal.

Brian Posen is a performing arts guru from Chicago. He has occupied a variety of roles in the industry, including Actor, Director, Producer, and Teacher. And also, he has been named one of Chicago’s top 30 artists that make Chicago thrive numerous times throughout his 25+ year career in the arts. His career began at Indiana University Bloomington, graduating in 1987 with a BA in Psychology and Criminal Justice. Afterwards, he attended Columbia College in Chicago, graduating in 1990 with a BA in Acting. In 1993, Brian graduated from the University of Illinois at Urbana-Champaign with a MFA in acting and received the Charles Luckman Award Excellence in Teaching. Immediately after graduation, Brian was hired to the training program at Second City.

You have to know your audience

Well, in the first place you know your event needs to be relevant to your customers or a specific segment of your customers. Without first identifying your audience, you will have a hard time deciding what type of party it is you need to throw. Identify who it is you’re throwing the party for, what they expect from an event, and deliver based on those expectations. And also, you can even plan different events for different days of the week to capture as much of the market share as possible. Thursdays can be live entertainment while Fridays are EDM DJs. Themed events such as neon or paint parties often speak to a larger audience. Whatever you decide, just make sure the event you put on aligns with the customers that attend. This translates to a good experience and increased customer spending.

Make sure that you do your research

First you scroll through your rolodex of past events and identify what made them successful or why they failed. Take an honest look at the information and you will see what brought you success or where you fell short. And also, if this is your first time, then take a look at your competitors. Talk to people who went to their events to get a sense of what they liked and what they thought went wrong. Use this information to your advantage to set the foundation of your own event.

Is your event budget setting you up for success? In this guide we’ll look at tips, best practices and examples for creating a reliable event marketing budget in 2020 and beyond.The many moving parts of a live event strategy are bound together by the event budget. Given that an event’s financial foundation is directly related to the event outcome, creating a thorough and realistic event budget is a key ingredient to the recipe for event success.

In fact data from the 2019 Event Marketing: Benchmarks and Trends report shows that most businesses are spending nearly a quarter of their marketing budgets on live events. Meanwhile, the most successful businesses are spending 1.7x the average marketing budget on events. However, the data also shows that approval of leadership (and consequently the overall budget for events) is contingent on being able to prove event ROI. With growing budgets comes a growing need to properly allocate and intelligently spend each dollar.

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How to Build Spam FREE WordPress Contact Forms

Tired of spambots making fake submissions in your contact forms?

Losing visitors while adding CAPTCHA to ensure that they are real users?

We completely understand!

WPorms have come up with ways to solve your problems as they always do.

You can build spam-free contact forms in just a few steps.

No CAPTCHA confirmation needed form the users.

Yes! That’s right.


Let’s see how it’s done.

How to Build a Spam-Free Contact Form Without CAPTCHA

Making your users enter a confusing CAPTCHA to submit a contact form may not always work out well for everyone. 

This is where many users abandon the contact form without submitting it even if they wanted to.

Some CAPTCHAs can be really confusing.

But with the introduction of the new feature, you no more have to subject your user to the agony of entering terrible CAPTCHA texts.

Let’s begin.

Step 1: Contact Form Creation

For this, install and activate the WPForms plugin on your website. 

Now it’s time to create your WordPress contact form.

The size of your contact form can be decided by the details you need to collect from the users who submit the forms.

Step 2: Configuring the ReCAPTCHA settings

Now it’s time to configure the reCAPTCHA settings in WordPress.

Go to WPForms and then settings.

Choose the reCAPTCHA tab.

When you scroll down you can see two options reCAPTCHA v2 and Invisible reCAPTCHA v2.

Choose Invisible reCAPTCHA v2 from the two.

Step 3: Generate Your reCAPTCHA

You can create reCAPTCHA for free from Google. 

To create a reCAPTCHA, you need a site key and a secret key which can be generated from Google’s reCAPTCHA setup page.

Once you enter the Google reCAPTCHA website, click on the admin console button on the top right corner of the site.

Sign in using your Google account.

Once you are logged in, you will be redirected to a page.

You can register your website for reCAPTCHA here.

If you’ve already registered any website for reCAPTCHA before, you can click on the plus icon to register a new website.

Next in the label field, enter your website.

Now you have to select the reCAPTCHA type which is to be added to your website.

As you can see, here we’ve chosen Invisible reCAPTCHA badge.

Next, add your website domain and click submit after ensuring that you’ve checked the box to accept the reCAPTCHA terms of service

You’ll be redirected to a page in which your website’s site key and secret key can be availed.

Now copy your site key and secret key,

Once this is done, open WPForms and then go to settings again. 

Make sure that you’ve chosen Invisible reCAPTCHA v2.

Paste the site key and the secret key in the spaces provided.

Click on save and store your details. 


Step 4: Enabling Invisible reCAPTCHA on Contact Forms

Go to settings and then choose the general tab.

When you scroll down you can see Enable Google invisible v2 reCAPTCHA option.

Check that.

Save your details.

It’s done.

If a spambot tries to make a fake submission on your contact forms, Google will automatically detect it and reject the same instantly.

You can also enable anti-spam Honeypot to detect spam.

Go to settings and then general.

Select Enable anti-spam honeypot from the bottom right preview panel. 

There you go!

Every spam bot fills in a hidden field that the valid users cannot see.

Honeypot will notice when this field is filled and will reject the spambot instantly.

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Using Sustainable Energy for the Future

Solar Energy: The greatest advantages of solar energy are that it is completely free and is available in limitless supply. Both of these factors provide a huge benefit to consumers and help reduce pollution. Replacing non-renewable energy with this type of energy is both environmentally and financially effective.

What is Sustainable Energy?

Sustainable energy is the practice of using energy in a way that “meets the needs of the present without compromising the ability of future generations to meet their own needs.” Meeting the world’s needs for energy in a sustainable way is widely considered to be one of the greatest challenges facing humanity in the 21st century. Worldwide, nearly a billion people lack access to electricity, and around 3 billion people rely on smoky fuels such as wood, charcoal or animal dung in order to cook. These and fossil fuels are a major contributor to air pollution, which causes an estimated 7 million deaths per year. Production and consumption of energy emits over 70% of human-caused greenhouse gas emissions.

Wind Energy: Wind energy is another readily available energy source. Harnessing the power of wind energy necessitates the use of windmills; however, due to construction cost and finding a suitable location, this kind of energy is meant to service more than just the individual. Wind energy can supplement or even replace the cost of grid power, and therefore may be a good investment and remains a great example of sustainable development. Douglas Healy believes the mid-west is crucial for energy and says sustainable energy reduces the impact of pollution, providing a healthier form of power generation and independence from foreign oil reserves.

Air Conditioners to Control Humidity?

We all probably learned about it in earth science class, back in the day: air conditioners can reduce humidity. They do this by pulling warm air in and cycling it over cold coils. It produces condensation, removing moisture and reducing humidity in the air.
Now you’re an adult, living in the real world. There’s more to the story than what you learned in Earth Science.

Here’s the rub: it is still common for air conditioners to measure temperature but NOT humidity.

Can you guess why this is problematic?

Here’s the answer: the air conditioner stops running when the ideal temperature is reached, NOT when the ideal relative humidity is reached.

Therefore, a comfortable humidity level (for example, 55%) may never be reached!
What’s the solution? It’s multi-pronged.

A humidistat, which measures humidity, must be incorporated into the HVAC controller. What can be measured can be controlled.

Driving down the humidity level may make the room uncomfortably cold. Do it when no one is there.

Use correctly calibrated occupancy sensing. Some HVAC controllers come equipped with PIR (passive infrared) occupancy sensors.

Optionally, use an energy management system. It monitors humidity levels, ensuring RH% is where you want it without compromising occupant comfort.

Using Solar Panels to Save Energy

You know, the direction of your rooftop solar panels benefits your wallet more than the environment, according to multiple energy officials interviewed by The New York Times.
Virtually all homes point their solar panels south, where they can best capture rays from the sun when it rises in the southeast and sets in the southwest. That way, residents collect the most power possible throughout the day, which they can use in their own homes or sell to the grid (if they have any power leftover). But critics say the panels would actually do more good facing west, where they could capture sunlight during the midday and afternoon when energy is most needed.

And also, while south-facing solar panels are the most profitable for panel owners, they actually raise the demand for other power sources that they simultaneously put out of business. Relying on morning and evening sunlight means that solar panels aren’t producing as much as they could during the middle of the day, when communities need the bulk of their power. Therefore, homes with solar panels continue to rely on other power sources to support them during the middle of the day.

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Understanding How to Start an Ecommerce Eco-Friendly Clothing Store

In the 21st century, our society has undergone a major transformation, and the changes that have been evident have totally revolutionized the world. The modern era has been the time of the Internet and other web-based technologies, and the web has been the driving force of the changes that our modern world has experienced. It has become clear how important technology is throughout a variety of spheres within our civilization, and one of the most critical of these has been in the economy.

The 21st Century Economy

The economy has experienced a massive alteration in recent years, and as it continues to become more involved with the web, it will become even more evident how much change has truly occurred. One sector of our world where the Internet has truly had an impact has been in the economy, as a multitude of new fields have developed in the wake of the rise of the web. One of the most important of these novel industries is ecommerce, as this field has transformed the retail marketplace. Billions of dollars are spent every year on ecommerce, and while the majority of this business is done by Amazon and other large ecommerce companies, millions of people around the globe run their own ecommerce stores. If you are considering running your own ecommerce store it is essential that you choose a solid product niche. An excellent product niche for ecommerce sellers is eco-friendly clothing, as this is a hot item that sells very well.

Learning about Modern Ecommerce

As the economy has become more intertwined with the web, ecommerce has grown to become a top industry in the retail marketplace. Running an ecommerce store has become a popular way to earn a living in the modern era, and eco-friendly clothing is a fantastic product niche that will ensure excellent sales. Eco-friendly clothing is popular because consumers like to buy goods that have a positive benefit on the environment, as it makes them feel good about their purchase. One of the most essential elements of running an ecommerce business is learning the fundamentals of selling and marketing, so it is critical for you to understand this facet.

Marketing Your Ecommerce Business

There are numerous ways to ensure that your ecommerce company is successful, and utilizing effective marketing tactics is one of the most critical of these methods. Your eco-friendly clothing store will not sell out by itself – you need to invest in top ecommerce infrastructure that will help with this. An ecommerce platform that has a marketing mix with tactics like SEO, email outreach, campaign creation with Google Smart Shopping and Facebook Ads, and more, will help your business to grow. Along with these facets, you will also need to build up your business’ social media following, which can be done by interacting with potential customers on Facebook, Instagram, Twitter, and more.

Final Thoughts

While there are numerous ways to successfully run an ecommerce business, you need to have a great product niche, like eco-friendly clothing if you want to be lucrative. Along with a great product niche, marketing tactics help to grow an excellent ecommerce store.

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How Your Digital Marketing Firm Will Benefit from Hiring Millennials

Since the start of the modern era, it has become evident how much our society has changed in recent years. Our civilization has experienced a major impact due to a multitude of facets, and one of the most critical of these has been the rise and mass adoption of the Internet all around the globe. There are so many alterations throughout our society that have been spawned from the rise of the Internet, and many of these have been experienced within the economy. The modern economy has changed significantly, as the Internet is now a part of all industries. Along with the integration of the web into the business model of all fields, there have also been many new fields that have been spawned from the web as well. One of the most essential of these new fields is digital marketing, as this helps all business to grow their online presence. Running your own digital marketing agency has become an increasingly popular career choice, and if you want to be successful in this field, you need to have millennial employees working for you. Millennial employees can do so much more than their older peers in digital marketing, as this field is tailored specifically to their skill set. In order to understand why millennials are so perfect for digital marketing agencies, it is essential for you to learn about their culture and how they will benefit your business.

Comprehending Millennial Culture

Before understanding how millennials will benefit your digital marketing company, you need to first learn about their culture and lifestyle. Millennials were born in the early 1980s to the mid-1990s, and grew up in an era of economic turmoil. This has been integral to their experience, and has also led to them having a more inventive way of viewing work. Their ideology is more dynamic, and while they often catch a lot of flack from older generations for being lazy, the truth is that they know exactly what they want out of their jobs and understand how to obtain it. They are also extremely well versed in technology, having grown up with the Internet and other modern tools. These elements make millennials prime candidates for building up your digital marketing company.

What Millennials Will Do to Help Your Digital Marketing Company

Operating your own digital marketing agency is no simple task, and if you want to have the best business possible, you need to invest in hiring millennials. Millennials understand the Internet, and they know what people who use the web want out of their experience online. Working with millennials will allow you to see how their dynamic thinking can help to market your clients to a vast audience. Their command of technologies like social media, SEO, and other outreach methods will astonish you, and will ensure that your digital marketing company can thrive. Between their mentalities and their technological prowess, millennials are sure to boost your digital marketing agency.

Final Thoughts

While operating a digital marketing agency comes with a variety of challenges, having your business hire millennials will ensure that you are successful. Millennials’ dynamic thinking and their technological skills will ensure that your business can do well in the digital marketing economy.

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How Your IT Company Will Benefit from a New Merchant Account

Throughout the past two decades, it has become evident how much change our society has experienced. The world has become increasingly more digital throughout the 21st century, and this shift has led to the modern digital era. The rise of the digital era has led to the Internet becoming ubiquitous throughout our society, with billions of people around the world being connected to the Internet. As the Internet has become more prevalent throughout our society, there has been immense growth throughout the economy. The economy has been boosted by the web, and many novel industries have sprouted up from the Internet. One of these fields is information technologies, known more colloquially as IT. Top IT companies understand that they need to follow the standards of the modern digital economy and take many actions to do so.

The Economy of IT

There are a multitude of industries that have had to become more centered around the web in recent years, and many others, like IT, that have actually been built from the Internet. IT and other similar industries have helped to grow the 21st century economy, and all over the world people utilize the Internet to create their own IT companies. Whatever facet of IT your business is involved with, it is critical that you understand that you need to stay ahead of your competition. There are numerous tools that IT businesses utilize, and their merchant accounts are one of the most important. A merchant account is often overlooked in the IT industry, but choosing the best one suited for your business is a necessity for your enterprise.

Learning about Merchant Accounts

You web-based IT company needs multiple types of technological tools to ensure that you are running a successful business, and your merchant account is one of the most crucial of them. Having an effective merchant account that is built for modern businesses is critical, as it will allow you to send and accept payments as well as provide you with numerous other benefits. Understanding the numerous benefits that are available for merchant accounts will enable you to comprehend the gravity of the importance of them to your business. Top IT companies use merchant accounts that are packed with a variety of cybersecurity protocols. Your merchant account needs to have a solid reputation for security, as you will be in major trouble if your IT company comes under scrutiny for security issues. Along with cybersecurity, you need to ensure that the merchant account you select for your IT business has interchange-plus pricing, as this can aid in reducing credit transaction costs. Other top benefits include cumulative and custom reporting – this feature will decrease the possibility for human error throughout your business by recording all of your transaction in a virtual terminal.

Final Thoughts

Operating your own IT company can be very difficult, and making the right choices of what tools you utilize is integral for your success. Investing in a top merchant account is essential in the IT industry and will ensure that your business can be a success.

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How to Integrate Stripe with WPForms in 3 Easy Steps

Connecting Stripe with your WordPress contact forms is much easier with the new addon. 

How cooler a contact from can get than accepting payments right away?

Now you can integrate Stripe, one of the best online payment solutions in the market with your WordPress contact form in just three steps.

WPForms is trying hard and has succeeded in making the lives of their users a lot more simpler with their addons. 

The contact forms are also subjected to updates once in every short while.

That being said, let’s see how simple is connecting Stripe with your WPForms.

1. Connecting Your WordPress Site and Stripe

Before getting started, make sure that you’ve installed WPForms on your WordPress site

Now you should install your Stripe addon and activate it. 

Once this is done, open WPForms and then settings. Select the payments tab from settings.

Here you can switch the currency and choose the one in which you would like to make your transactions.

Next, scroll down and you will see connect with Stripe button in blue.

Click on that button.

After this, you will have to authorize the connection between your WordPress contact forms and Stripe

The content on this page will vary based on whether your Stripe account is active or inactive. 

Once the requirements on this page are met, you’ll be redirected to your website’s admin panel. 

Ensure that the connection status is in green to make sure that your contact form is connected to Stripe.

2. Create or edit your Contact Form

In this next step, you will have to create a new contact form or edit an already existing one. 

Your form should have at least two fields for Stripe to work with it:

  • Items field
  • Stripe credit card field

You can add any number of fields, apart from the mandatory fields, on your contact form according to the details you would like to collect from the user. 

3. Adding Stripe to your Contact Forms

Once the creation of the Word Press form is over, you can now add Stripe to your Contact Form.

Go to Payments and then Stripe.

Check the box labelled Enable Stripe payments from the Stripe panel.

Now you will be able to enter a short description.

This description will be displayed on the credit card statement of the user.

Next, below the Stripe payment receipt option, enter a valid email id from which Stripe can send a receipt to the user.

You are done if you intend to do only one-time transactions. 

But for recurring transactions, there are some more features to be activated.

Read on to see what they are.

Recurring Payments

Scroll down from the above window and you will see an option stating Enable recurring subscription payments under the title named Subscriptions

Check that box. 

Additional settings will appear once you check this option. 

Fill in the required details and you will be all set to go for recurring or subscription payments as well!

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Can You Save Money When Selling a House?

Your home is the most valuable asset for the vast majority of us and selling it will cost thousands. Using the money-saving tips in this article should reduce the cost of selling a house.

Real Estate Agent

One of the biggest complaints that people have with real estate agents is their commission. Many homeowners wonder, ‘Why should I pay an estate agent a big commission to do something I can do myself?’ Real estate agents can actually save you money during your home sale. Real estate agents know the right people, they know how to price your home to sell and they free up your time. Selling a home is a full-time job. That’s why there’s an entire industry built around it.

Pre-Sale Home Inspection

By having a pre-sale home inspection you will know the exact condition of the property. Be sure, you pick an excellent home inspector, ask for recommendations from friends/family/realtors. There is no point in having your home inspected if the home inspector only catches a fraction of the issues. Not knowing if there is something wrong with your home adds a lot of stress to the sales process. Worrying that the sale will fall through because of something that turns up during an inspection adds a thick layer of anxiety to your life that won’t go away until the sale closes. Fortunately, you can wipe away that anxiety pretty easily. You just have to get your own inspection before listing. Something may or may not need to be fixed. A pre-listing inspection will let you know either way.


Remodeling your home adds to your enjoyment, but it can also boost your home’s value over time, too. Before you shell out a lot of money for custom updates in your home, having a solid understanding of what renovations yield the highest return for the money is key. Know which home renovations add the most value, for example, garage door replacement, a minor kitchen remodel, deck addition, siding replacement and front door replacement.

Curb Appeal

Many buyers can’t visualize changes and often won’t take a second look at a house if the first look doesn’t appeal to them. Tackle clean up and repair chores first, then put some time into projects that make the grounds more attractive. Get rid of mold and mildew on
the house, sidewalks, roof, or driveway. A quick way to improve evening curb appeal is with lighting. A fresh paint job, choose eye-catching color schemes. If you don’t want the cost of a new door, consider replacing plain doorknob hardware with something more attractive.

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Home Improvement Advice for Remodeling your Home

You know, when you need to remodel your home, you would make sure that you get it done right. And you would definitely want to have the best home repairers helping you remodel your home. For instance, If you are getting your bathroom and or kitchen remodeled you would definitely want to make sure that the pipes and fixtures are put together correctly.

Selecting and installing new bathroom cabinets is a big job requiring a commitment of both time and money. Make sure you have a clear plan before investing in a new bathroom setup. Some of the things to consider before remodeling your bathroom as well as possible remodeling projects you can undertake. It is meant as a starting point for both DIY projects and larger contractor jobs.

And if you want to a great shower installed in your bathroom, you would definitely want the best kind. Kohler luxstone shower is a great and beautiful shower system that will improve your bathroom a lot and it will help your bathroom rise to a level of luxury and elegance you never dreamed possible.

When it comes to the resale value of a home, renovating your bathroom is arguably one of the most important investments you can make. But there’s another, perhaps ultimately more beneficial, reason to consider a bathroom makeover. “I’m a firm believer that the space one inhabits has a huge influence on your personality and approach to life.

Remember, if you really want to achieve beautiful results, it’s important to start with a good team you can trust, and who understands your budget and where to allocate your funds so they shine.

And also, you know that a huge part of any home’s first impression is the approachability and affect of your entryway. Popular entryway trends in 2020 include adding more glass and wooden fixtures, as well as installing a steel door. Replacing the front door is a traditionally high-ranking improvement in terms of ROI, and a relatively simple improvement project.

Do you follow the home improvement industry? If so, the Home Improvement Research Institute thinks you should pay attention to these key trends in 2019. The nonprofit trade association is comprised of global building product manufacturers, national retail chains and allied organizations on the media and information side.

More than a third of homeowners who completed a home improvement project in the past year regret not spending more on the project, according to The Regret Factor Study. The  people that regrets this situation are more likely to have used a wide range of inspirational sources, especially television, magazines and social media,” observed declared Brenda Bryan of RICKI, the Research Institute for Cooking and Kitchen Intelligence, who led the study with Leslie Gillock, vice president, director of insights at Wray Ward. (FOMO, the fear of missing out, has apparently migrated from vacation and party video envy on Facebook to real world remodeling projects. That’s worth considering when planning a remodeling project at the right investment level for your property, or supplying products or services for a client’s.

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