April 17, 2019
Video Production: Utilizing The Power Of Video
I really like working with videos. YouTube has really gotten to be the giant in video production and everyone loves how it’s set up. “Lights, camera, action!” If you ever wanted to write, direct or star in your own television program, it’s never too late. You can have fun while creating programs and public service announcements for nonprofit clubs or volunteer organizations. And you don’t need a million dollars or a degree in film or video production. There are people to help teach the basics–and it’s free of charge.
Summer is heating up, which usually means video production news is cooling down. However, fresh on the heels of (an albeit disappointing) NAB and with some exciting announcements from Canon, Blackmagic and DJI, June has had its fair share of exciting news bits already.
So, before you trade in your cameras and lights for beer koozies and swim trunks, check out these must-read articles for June.
I’m going to ignore all the stats that tell you how many businesses are using social media videos, and how it’s become such a huge thing. Because, you probably already know that. It’s an established fact that social media videos can work incredibly well for business purposes.
Social media is an amazing way to reach and convert customers without spending huge amounts of advertising dollars. Businesses use social media videos to:
Drive traffic to their sites
Sell their products and services
Educate their potential clients
Engage with their potential customers
Social Media videos can be so effective when used for branding and public relations purposes as well.
Ways for creating effective social media videos:
The first few seconds of your video might be the most important.
Viewers tend to scan their social media quickly, stopping only when something grabs their attention. This means that you’re going to have to catch their attention in the first few seconds. The video below is a simple example of a video that does this (and I thought you might enjoy viewing it). This video show’s you the delicious end product right up front. It let’s you know exactly what you’re going to see, and makes it look appealing (at least to chocolate lovers).
What if your product or service isn’t as exciting a a chocolate dessert? You’ll still need to appeal to your viewers in the first few seconds through other means. Here are some ways you can achieve that:
You can pull at heart strings by showing something related to your product, service or company that’s emotionally involving.
Show them someone solving a problem by using your product.
Use words on the screen to show that you’re an expert who’s going to answer an important question.
Start with highly engaging images that are either beautiful or compelling in some way.
The list goes on. Whatever you show, it needs to be compelling right up front.
We all know that YouTube has become the biggest and most popular platform for brand storytelling and for sharing video content online. It’s also a great way for people to express their creativity, make some extra money, promote themselves or their business, and possibly even become a massive “Internet famous” celebrity.
So, If you’re considering becoming an official YouTuber, there are several things you will need to prepare—the most important being your essential video equipment.
And also, we know creating quality videos is not as easy as it looks. Luckily, you don’t need to have a lot of technical know-how to produce the kind of content that people will enjoy watching—you simply need the right equipment.