Saving, investing and making money with technology

Day: April 17, 2019

Video Production: Utilizing The Power Of Video

I really like working with videos. YouTube has really gotten to be the giant in video production and everyone loves how it’s set up. “Lights, camera, action!” If you ever wanted to write, direct or star in your own television program, it’s never too late. You can have fun while creating programs and public service announcements for nonprofit clubs or volunteer organizations. And you don’t need a million dollars or a degree in film or video production. There are people to help teach the basics–and it’s free of charge.

Summer is heating up, which usually means video production news is cooling down. However, fresh on the heels of (an albeit disappointing) NAB and with some exciting announcements from Canon, Blackmagic and DJI, June has had its fair share of exciting news bits already.

So, before you trade in your cameras and lights for beer koozies and swim trunks, check out these must-read articles for June.

I’m going to ignore all the stats that tell you how many businesses are using social media videos, and how it’s become such a huge thing. Because, you probably already know that. It’s an established fact that social media videos can work incredibly well for business purposes.

Social media is an amazing way to reach and convert customers without spending huge amounts of advertising dollars. Businesses use social media videos to:

Drive traffic to their sites

Sell their products and services

Educate their potential clients

Engage with their potential customers

Social Media videos can be so effective when used for branding and public relations purposes as well.

Ways for creating effective social media videos:

The first few seconds of your video might be the most important.
Viewers tend to scan their social media quickly, stopping only when something grabs their attention. This means that you’re going to have to catch their attention in the first few seconds. The video below is a simple example of a video that does this (and I thought you might enjoy viewing it). This video show’s you the delicious end product right up front. It let’s you know exactly what you’re going to see, and makes it look appealing (at least to chocolate lovers).

What if your product or service isn’t as exciting a a chocolate dessert? You’ll still need to appeal to your viewers in the first few seconds through other means. Here are some ways you can achieve that:

You can pull at heart strings by showing something related to your product, service or company that’s emotionally involving.
Show them someone solving a problem by using your product.
Use words on the screen to show that you’re an expert who’s going to answer an important question.

Start with highly engaging images that are either beautiful or compelling in some way.

The list goes on. Whatever you show, it needs to be compelling right up front.

We all know that YouTube has become the biggest and most popular platform for brand storytelling and for sharing video content online. It’s also a great way for people to express their creativity, make some extra money, promote themselves or their business, and possibly even become a massive “Internet famous” celebrity.

So, If you’re considering becoming an official YouTuber, there are several things you will need to prepare—the most important being your essential video equipment.

And also, we know creating quality videos is not as easy as it looks. Luckily, you don’t need to have a lot of technical know-how to produce the kind of content that people will enjoy watching—you simply need the right equipment.

Continue Reading

3 Ways To See If Your New App Idea Could Be Successful With Consumers

With the success of so many new apps in the last few years, it’s common for people to think up an idea for an app and then get excited at the prospect of creating this app, releasing it to consumers, and then raking in the money for years to come. However, not every idea for an app is going to be a winner. So if you think you’ve thought of something that could change the lives of people, solve a problem that currently doesn’t have a solution, or just make people happier, here are three things you should do to see if your new app idea could be successful with consumers.

Learn If There’s A Current Demand You Would Meet

Just because you or the people within your small network think your new app idea would be great doesn’t mean that the population, in general, will like it or use it. So to see if people aside from your friends or family would consider buying this new app you’re considering building, you should do some research to see if there’s any current demand for something like what your app would do. According to Rahul Varshneya, a contributor to, this can easily be done by using the Google Keyword Planner tool to see how many people are searching for things that could be considered related terms to what your app idea would address. If there’s a large amount of these types of searches, you might be onto something with your app idea.

Do Your Own Market Research With Surveys or Focus Groups

Once you’ve done some of the preliminary research mentioned above, you should move onto more personal research based off of your exact idea for your app. According to Nick Freiling, a contributor to, recommends that you gather a random group of people that would fall into your target market and ask them very specific questions to see if your app idea would appeal to them. This should include questions about any demand for your type of app and what someone would be willing to pay for a product such as yours. Make sure you take your time crafting the right questions for these surveys or focus groups so that you glean the exact information that you need to make an informed decision.

Run Preliminary Tests

With positive results from your research, it’s time to start building your app. As it goes along, it’s important that you’re able to troubleshoot any problems that might arise. When your app gets far enough along, you can get people to beta test the app for you. But before this, you should look into continuous testing methods that will allow you to uncover any problems with your app before your consumers do.

If you have a brilliant idea for an app but are sure if it will work out the way you want, consider using the tips mentioned above to give you confidence in your idea and in your final product.

Continue Reading