November 10, 2018
Investors Win Big In GDPR-Era
In light of recent changes to data regulations, 60% of respondents said GDPR has significantly changed their organizations’ workflows for collecting, using, and protecting personal information. While investors, startups and established tech companies alike are having to adjust to the new world created by the introduction of the General Data Protection Regulation, they shouldn’t necessarily be worried about the changes. Investors, especially, are seeing increasing shifts in the amount of power they now have when investing in companies that have taken to implement these changes in a swift manner.
How GDPR Changes Tech
The GDPR requires companies to clearly outline where consumer data will be used and also ensures that the data will not be used for inappropriate purposes. The difficulties that are being reported have been in regards to the fact that GDPR still contains many uncertainties, making it difficult for investors and companies alike to understand whether one is considered non-compliant. The biggest blow to the tech industry has been the imposed sanctions that companies are seeing, as regulators are able to either issue warnings or simply permanently ban non-compliant potential investors. This change particularly affects marketers, with some companies are already beginning to close their European operations due to the fact that the regulatory environment is not favorable to certain business models.
Changing the Way Investors Invest
Investors who haven’t done so already should inspect their current and future investment portfolios for GDPR compliance, as failure to comply could impact their financial gains. To avoid costly fines and embarrassing sanctions, investors have begun to ask in-depth GDPR-related questions as part of the investment process, leading smaller tech companies and startups to scramble in order to meet requirements. As a component of this change, investors have also begun to assess the impact of GDPR on customer behavior in regards to how it will affect the viability of a potential business model.
Emerging Benefits of Data Protection
In a survey conducted to assess the reception of GDPR, 61% of respondents said they believe that GDPR has its benefits beyond just implementation. Of those, 21% expected significant benefits, including competitive advantage, improved reputation, and business enablement. As more and more companies begin to adapt marketing strategies, workflows and general business practices, they will begin to view the regulations in a more positive light that will allow them to attract top investors who are interested in investing in a compliant company that will withstand the test of time.
Investors Don’t Need to Worry
As GDPR becomes more and more understood in the world of tech, companies and the people investing in them will either adapt to current data requirements in order to be compliant or find creative, legal ways to outsource their data. While it might seem that investors win big in this situation, companies that work hard to alter their strategies in order to meet compliance regulations will also reap big benefits in the long run, as will their users.