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Print Media and Advertising

The most popular form of advertising apart from word of mouth is print advertisement. Advertising agencies swear by its effectiveness and benefits for the brands.

print advertising

Imparting information:

Print advertising holds a higher ground than any other because of its effectiveness to impart information. TVC and radio commercials have limitations of time and loose the directness of the brand message. Hence, print media owns the leverage in diversity of mediums such as brochures, flyers, news paper or magazine ads. It is reportedly more effective in leaving a lasting impact on its subjects.

 

Long lasting:

Print advertising has another reason for being a favourite among advertising agencies; it is because of its capacity and availability for views, reviews and action pertaining to that. It effectively delivers a more enduring message. A print advertisement can endure the passage of time and makes it easy to record the number of audience and the impact of the advertisement is extracting an action.

 

Building image:

Print advertisement is received more easily than any other medium by viewers. It is more trusted source of advertisement according to recent study. Advertisement in reliable magazines and news paper is subject to better acceptance and response. Transparency is the key to success for print media and most recommended by advertising agencies. It is most capable source to building a company image.

 

Easy targets:

Print media has a benefit of targeting audiences. Unlike radio and TVC one can actually allocate their money and advertise according to the target audiences . mailers, flyers, magazines brochures can be delivered according to work areas and localities that are subject to act on  the advertisement. It is prudent to understand print media according to ones target and budget. Done properly, it can create positive reactions and deliver best results to advertising.

 

Tarun Rao

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One thought on “Print Media and Advertising
  1. John

    Companies can pursue a number of avenues when it comes to promoting their products and services. Advertising can take the form of television or radio spots, placing billboards in high-traffic areas or using the Internet. Companies can also make use of print advertising, which offers its own set of advantages over other forms of media.

     
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