Saving, investing and making money with technology

Make More Money With A Better Business Design

Business and technology have a symbiotic relationship.  One always influences the other, and you’re better off understanding that your business has to be integrated with the right technology to succeed.  

The most influential piece of technology you will need to indulge is the internet.  Communication, marketing, and even sales can be greatly enhanced by integrating your company with the internet.  

The best way to achieve internet integration is to design a successful business website.  How you formulate your business website’s design can make the difference between success and failure of your organization.  Here are a few hints at a winning design. Compare, and see how your build measures up.

Encourage communication

A web design that encourages communication is one that actively urges web users to make contact with your organization.  Creating a “Contact Us” page (like this stellar example) is only one part of the communication puzzle.  

You should encourage communication in other ways throughout your website’s design.  Your homepage and your blog are both excellent spots to drop a comment box or a phone number.  You may also research how to properly use a “call to action” to boost communication.

Link your site to social media

Linking your website’s content to the vast network of social media is a great marketing effort for your business.  You want people to easily be able to find information concerning your products or services, and social media will provide a free opportunity to spread the word.  

Adding social media sharing buttons to your website’s design is the best way to build a bridge between your content and the rest of the social community online.  There are plenty of articles on how to create and place social media sharing buttons on your website.

Make navigation natural to follow

When you design the final layout of your business website, you will need to incorporate some form of navigation.  People need a way to browse through the content of your website, and it needs to feel natural.

The most traditional way to incorporate navigation into your design is to add a stationary navigation bar.  Like this example page shows, stationary navigation is a common method for adding a way to move around your website.  

Optimize for mobile viewing

Mobile access to the internet isn’t something your design should ignore.  A great portion of the internet’s traffic is now generated from mobile devices, and your website should be set up to properly display on any size screen.  

Incorporate the use of media queries, and your design will automatically adjust to the size of the screen accessing the content.  There will no longer be a need for pinching and swiping to adequately view your pages.

Anna Johansson

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