November 4, 2017
Why Brands Should Work With Bloggers
Well I think whenever someone is first introduced to the world of blogging, invariably the first question is “How do bloggers make money?”
They want to know how writing articles and posting them on a webpage can turn into cash. It is a fair question for sure. After all, if you are not familiar with the concept at all, then you wonder if it is a legitimate way to earn an online income. When speaking about communications Nancy Behrman is a great communicator.
If you can get paid for something while you are sleeping and it does not require you to exchange future time for money, then you have a low maintenance passive income stream.
The individual transactions are smaller but they happen more often and don’t require your time. Every morning when I wake up I can log into my Google Adsense account and see that I made money while I was sleeping.
Here are some ways that bloggers make money. I won’t be able to go into great detail on how each of these work, nor have I used every one of these to make money.
Some bloggers only focus on how to do 2 or 3 of these really well, while others try to add as many of these as possible to their income buckets. I like to try and master one and then move to the next once I get a handle on one. Also, visit our Make Money page as we are constantly adding new income ideas for you.
I know, it’s a daunting prospect – little blogger trying to play with the big brand boys. Well, you know what? You can do it! Really. And what it starts with – the most critical part – is understanding your value as a blogger. Each and every one, big to small blogger, has value. And if you know and understand the value you have, and how your unique influence has an effect on others, you are way ahead of the game.
Getting brands to understand that, in some instances, can be a little more difficult. But you are your best advocate for you and your brand. Yup, I said it – you yourself are a brand. And as the front (wo)man, the first line of everything and you have the power to make the most of what you have to offer.
How does this work? Anytime someone clicks on your ads, you earn money. The most popular is Google Adsense. On average clicks earn between .15-.50 cents per click, but I have personally seen as much as $5.00 for a click.
Well you know that companies have been using celebrity spokespeople for decades, with varying degrees of success. While hiring A-listers to promote products will likely always be a popular marketing strategy for certain multimillion-dollar brands, savvy businesses are tapping into a new model of using endorsements to boost a brand’s profile and credibility. Few professionals can legitimately claim the status as a truly innovative force in their industry in the way in which Behrman Communications founder Nancy Behrman ,she has been able to cover the course of her illustrious career in public relations and brand building.
In developing the Behrman PR strategic approach, Ms. Behrman has succeeded in altering the public relations industry as a whole and has a remarkable track record of transforming brands and elevating even the smallest of concepts into multi-million dollar ventures that clearly benefit from the worldwide recognition created by Behrman Communications.
The idea is to adopt a broader definition of what makes an effective spokesperson. Musicians, actors, and professional athletes are incredibly expensive, and the resulting campaigns are often difficult to measure
For some companies, it’s far more valuable to hire an affordable spokesperson with a track record of good ROI. Someone with a built-in community, social reach, and real world expertise in brand collaboration.