October 15, 2017
The Giant Email Marketing Statistics Guide
Email marketing is one of the most effective internet marketing tools for any business. To be more precise, it is an integral part of an online and offline business. It allows building direct communication between the brand (business, company) and potential or existing customers. Well-designed newsletters, that meet corporate standards and are just interesting for the audience are the well-thought e-mail marketing campaign. Now, this is the most profitable channel of digital communications. You can invest $1 and get back $38, according to experts.
What tasks does email marketing solve?
● Building a long-term customer relationship program;
● Understanding the interests and preferences of customers;
● Stimulating repeat sales;
● Support for loyalty programs;
● Expansion of customer database.
The process of developing an email marketing strategy is quite a challenge. Any mistake can lead to a complete loss of interest in your letters and the brand as a whole. Thus, to build an effective communication strategy via email newsletters and see an increase in customer involvement and their motivation in making purchases, you need to get the proper knowledge. And that’s why the Every cloud team have prepared for you this Giant Email Marketing Statistics Guide. This data can help you to estimate the profit and loss from email marketing. You will be able to develop your own marketing campaign that will work ideal for your business and customers. Knowing how men and women use email can define the right segment of customers. The understanding how consumers use email on various devices will give you a hint where to put an emphasis in the next email campaign. Time, when to send email, will inform you when your customers are more willing to answer you. E-mail marketing is not a rocket science when you know how to use it.