Saving, investing and making money with technology

Month: August 2017

Sales and Marketing Forecasting: 5 Best Kept Secrets of CRO’s

Chief risk officers have slowly been expanding their job description since the years following the 2008 financial crisis. As the industry pushes for more transparency and better risk management, their input is becoming more integral to strategic planning. In fact, they can account for what most sales and marketing forecasts are missing: unforeseen, unexpected and unwelcome scenarios. Crafting an exceptional forecast means you’ll need to be aware of a few strategies CROs employ to mitigate risk.

Here are the 5 best kept secrets of forecasting with risk in mind:
  1. Augment Qualitative Analysis with Quantitative

Trusting your gut feelings can be useful, but your assertions should have support in real world data. When introducing a new product in a portfolio of products, for example, you’ll need to pull from relevant historical data from similar roll outs.  When forecasting, you can use strong pieces of information for some much-needed illumination. Again, you may feel you understand your competition inside and out, and know how they will market to their target consumer in the coming quarters, but you’ll want to perform analyses based on real world data to make your claim valid.

  1. Look far into the future and even further into the past

Forecasting is the process of creating an outline of the future based on present data, but this in no way suggests that you bound to the present. Long-term thinking is crucial to producing useful forecasts.

Predicting what will happen in two weeks is much more difficult than making guesses as to consumer trends in two years. Similarly, it’s easier to identify what will happen in the next two months, if you account for trends over the last five years. “Search for similar patterns, keeping in mind that history especially recent history rarely repeats itself,” writes Paul Saffo for the Harvard Business Review in his article Six Rules for Effective Forecasting. “So when you look back for parallels, always look back twice as far as you are looking forward.”

  1. Plan for Disruption

It’s difficult to predict how and when a disruption will emerge. The emergence of the Internet vastly changed how media is consumed, for example. It would be difficult for a publishing company to predict that an online retailer might cut into their sales by distributing electronic books. Certainly, Condé Nast couldn’t have predicted that tablet usage might dig into their subscription base. While it’s impossible to pinpoint these disruptions, you should plan with the assumption that they will occur. A poor marketing forecast neglects to stress tests their marketing efforts vis-à-vis disruptive technologies and products.

  1. Create Multiple Scenarios

Thinking linearly isn’t the optimal way to forecast. Create scenarios for your sales forecasting that assume the best, the worst, and the indifferent. Know your sales funnel inside and out, following your target consumer all the way through, for example. Then, adjust your projections based on both internal and external risks. You may want to plan for exceptionally high and abysmally low conversion rates. Perhaps a disruptive event will change how willing your target consumer is to purchase your product or service. Try to account for these as you outline all the possible outcomes of your marketing efforts.

  1. Revise Often

As you set along the path of forecasting, you will be presented with new and interesting information. Sometimes the data you receive will be contrary to the conclusions you’ve reached. Perhaps you’ve been presented with new data, and now need help with adjusting your market research. Be open to these adjustments as these pieces of information can show you that your forecast may not have been as accurate as you thought.

Conclusion

When predicting the future, be prepared to be wrong. Often, we overlook important data, underestimate risk, and overestimate our precision. As long as we’re willing to address and reassess these weaknesses, however, there’s a chance we can make accurate forecasts. Forecasting is perilous work, one that requires you to be as shrewd and pragmatic as a chief risk officer. You’ll have to investigate how your marketing plan will change based on disastrous events and disruptions. Use data to back up your assessments, peer into the past as well as the future, create multiple scenarios, and revise as often as you can in order to formulate informed sales and marketing forecasts.

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Use These 4 Calculators To Save Your Business Money

There a variety of online calculators that entrepreneurs and business owners can use to budget better and save money. Many of the calculators are accessible and easy to use, helping replace pricey financial professionals that can cost new businesses a pretty penny.

Although economic factors fluctuate, especially regarding interest rates and taxes, many calculators update to reflect present rates. Additionally, most of the calculators are compatible with mobile phones.

Businesses have numerous financial needs and necessary calculations. Many businesses regard the four types of calculators below as essential components of wise budgeting and conservation:

1. Loan Calculators

Most businesses are familiar with loans, a necessary frustration for many businesses in need of cash. Businesses tend to fail if they overestimate their ability to pay off a loan. Loan calculators help by providing a clear picture of how long it will take to pay off the loan, while also informing businesses in the midst of a line how certain adjustments will impact the time it takes to pay off.

Bankrate’s business loan calculator is a straightforward and useful loan calculator. Users can insert their loan amount and term, resulting in monthly payments cost, total principal paid and total interest paid, in addition to a viewable amortization schedule. Alternatively, you can provide the loan term in months and interest rate per year.

Another useful loan calculator comes courtesy of FinAid. Although useful for general loans as well, FinAid is especially helpful for business owners still paying off educational loans. In addition to general fields like loan balance, interest rate and loan term, you can also input enrollment status, degree program and total years in college to provide a comprehensive calculation of what’s owed and how long it will take to pay off.

2. Investment Calculators

Investments can vary wildly. Some investments can be high-risk and high-reward, while other investments are safer, though without the upside. Investment calculators can help distinguish which area an investment falls in. The Ultimate Investment Calculator provides a plethora of options to help decide.

With the Ultimate Investment Calculator, you can set numbers such as starting amount, periodic investment amount, number of cash flows, the annual rate of return and your goal amount. Inputting today’s date and the first cash flow date can help project the potential return on investment. Additional options include setting your state’s marginal tax rate and annual inflation rate, which can project even more personalized numbers. The results will include your total cash flow, internal rate of return, total investment return and IRR after taxes and fees.

Dave Ramsey’s investment calculator is simpler than the Ultimate Investment Calculator, with retirement in mind. In addition to inputting your age and the age you plan to retire, you can input how much you have saved, how much you contribute monthly and your estimated annual return, to help calculate your estimated retirement savings. These two investment calculators cover both your present-day investments and how these will impact your retirement savings.

3. Fuel Tank Calculator

A calculator that aids with fuel tank savings is especially useful for businesses with transportation options and fuel-related operations. Inefficient spending regarding fuel tanks can be very costly. Ecogreen Monitors’ Fuel Tank Savings Calculator lets you project annual tank savings by inputting the tank size, average delivery, distance to tank, number of deliveries, labor cost and estimated delivery percentage.

For general fuel, the U.S. Department of Energy has a calculator that helps save money and fuel. You can select your specific vehicle, among other options, to determine cost estimates each year and month. Knowing these numbers can help when developing a business plan regarding transportation costs.

4. Markup and Discount Calculator

Useful for businesses and consumers alike, Financial-Calculators’ Markup and Discount Calculator provides a great way to calculate a markup or discount. To calculate a percentage increase, enter the net amount and percent increase while setting the other three inputs to zero. Percent off and percent change values are also available via a similar method. This calculator is a very convenient one for businesses, ensuring their coupons and discounts match with their advertising. Omni’s Markup Calculator is a useful alternative.

Investments, loans, fuel costs and markup estimates are all common costs for most businesses.

These calculators can help save time and money among small businesses, which can use them to conveniently and cheaply make estimates, projections and business plans.

Image by Photo Mix

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3 Ways Technology Can Make Your Business Money

Once upon a time, there was a candy business. They made some of the best candy in the world and had been since the early 1800s. As technology advanced, over time their aged CEOs simply did not adapt. The company stayed very well known in the town it began in, but as the country grew and the population flourished, so did inflation and the cost of running the business.

As the costs went up, the little candy company began to flounder. Until one day, a fresh, young, entrepreneur came and introduced some new ideas on how to market the best candy in the world. The owners were so excited, they asked the young man to stay. Below are some of the ideas he pitched.

Advertise Using Social Media

One of the first ideas the young man had was to place the candy at eye level. Nowadays, eye level is at the height of a computer screen. Throughout the day, millions of people check Facebook, Twitter, and other such sites on their lunch breaks, before bed, when they get up in the mornings, and when they can’t sleep. Any good business owner knows that if you can get a customer stuck on the image of a product he/she may want, that image tends to advertise for you long after they stop viewing the physical picture.

Set Up A Blog For Customer Feedback

With quite a bit of business moving to online channels, there is less and less physical interaction with the customer. So, the young entrepreneur suggested setting up a blog as a way for customers to ask questions about the different candies for sale, shipping practices and other queries, and receive real time answers from the company’s employees.

As time went on and the store grew in popularity, the young man knew that customers would begin sharing their experiences with the product, as well. This would give the company another avenue for advertisement and create an opportunity to improve with each critique.

Create An Online Store

The final idea he gave the aging owners was to expand by building more stores, but not physical buildings. They were to create online stores. This would give the whole world the privilege of enjoying the hard work put into making each piece of the treasured candy. Anyone who wished would be able to take as long as they wanted searching for the perfect sweet treat, order as much or as little as they wanted, and have it shipped to them anywhere in the world. The owners were most pleased with this idea.

After careful consideration and quite a few adjustments, the best candy company in the world was able to market to the world and spread sweet happiness to children and adults alike and lived happily ever after.

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Use Online Technology To Its Fullest Potential With A Well-Designed Business Website

Entrepreneurs and business owners love to find new ways to make more money, and the internet is a wide opened marketplace waiting to be harnessed.  In a technologically advanced society, every business needs a well-designed, well-managed online presence.  

Not only does a company website serve as a mobile store location for the business, it also opens up several other opportunities to boost the organization’s visibility.  Imagine the possibilities, and read through a few useful ways to use online technology to its fullest potential with a well-designed business website.  

Allow the public to get to know the company

Believe it, or not… Web users frequently visit the “About Us” section of a website.  People are social by nature, and they typically seek out some human connection when choosing a company with which to conduct business.  

The “About Us” page of a website is a place to allow the public a chance to build a human connection with the company.  Post short bios featuring some of the organization’s leading professionals.  It is also a great place to post positive customer testimonials.  

Keep the lines of communication opened

Communication is one of the key factors leading to success in business.  When customers feel unheard, they will simply find what they need elsewhere.  It is important that a business (as a whole) maintains a reputation of clear and concise communications.  

Design an interactive “Contact Us” page, along with providing plenty of opportunities for visitors to follow the company on social media.  A communication form and a working email address will keep the business connected to its consumers.  

Reach your digital arms out wide with an enriching blog

One of the most powerful tools a marketing department has is their ability to reach out to the masses through a collection of blog posts.  It is not good business to simply post a bunch of mumbo jumbo to build up content.  

Spend time and/or money making sure that the company blog posts represent the intelligence of the professionals who run the place.  When more people begin reading the blog, the website (and the business) will reach many more viewers each day.  

Elaborate on the company’s products and services

A thorough products and services link is a great way to let consumers know just what the company has to offer.  If viewers are not aware of what the company is trying to sell, then they have no way of deciding whether or not they wish to purchase said product or service.  

Listing specific details and pricing options will bring in more website conversions. Online shopping gives consumers time to browse without pressure from the company’s sales representatives.

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Tips To Start a Successful Online Business

I think that the most common characteristics of a successful entrepreneur is a good place to start in order to better your own business chops. The good news? If you don’t have these traits, you can develop them over time.

And I know It won’t always come naturally to you, but mimicking the positives of successful entrepreneurs can give you the edge you need. While there are certainly exceptions to the rule (After all, Steve Jobs wasn’t exactly known for his social skills.), if you want to optimize your odds of running a successful business, it’s wise to pick up every feasible tool.

Grace Lever review, The Founder of GraceLever.com & The Doing Academy is a tremendous entrepreneur. And through the power of digital marketing, as she stated her philosophy is centered on the principle of “Doing” and she equip business women to embrace good old-fashioned Doing with her Live “Doing Day” Workshops across the country.

Here are some of the most common characteristics shared among entrepreneurs who have achieved great success.

How to Start a Successful Online Business

Well, you know there is a proven method that you can use to guarantee your success when you’re starting a small business online. And I’ve seen thousands of people start and grow a successful businesses by doing the following:

  1. Find a need and fill it.

2. Write copy that sells.

3. Design and build an easy-to-use website.

4. Use search engines to drive traffic to your site.

5. Establish an expert reputation for yourself.

6. Follow up with your customers and subscribers with email.

7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

What I’ve Learned During the X Years I’ve Been an Entrepreneur

Twelve years ago I took a big step into starting my own online business after working for other people as an affiliate marketer and not making any money of my own. I had big ideas, some often too large, but still the same and I wanted to be my own boss. I jumped in knowing the basics of blogging and social media marketing which at the time is nothing compared to what is out there today and I decided to take the first step by purchasing my own domain. I chose the domain name ( money and technology ) and started my website the URL address is www.moneyandtechnology.com. I saw what others was doing on the internet like creating websites and blogs and making lots of money.



And I read their websites and blogs and I liked what I was reading and that’s what inspired me to want to create my own websites and blogs. So later on I started to learn about creating websites and blogs. The first blog that I ever created was entitled (  tracy’s blog ) at www.tlkool35.blogspot.com. It was on Blogger platform. But since then I have creating lots of other websites and blogs. I have a website entitled Money and Technology at
http://www.moneyandtechnology.com as listed above and it’s the website that I have been making most of the money that I have made from blogging. I have been making money with the google adsense advertisements, from affiliate marketing advertisements and from sponsored posts from advertising companies.

X Traits All Successful Entrepreneurs Should Have

1. Type-A personality

I know that people with a Type A personality are generally more ambitious, more driven, and have more follow-through. They’re not dreamers; they’re doers. Of course, this also comes with a slew of other problems like high stress levels (and everything that comes with them), but it’s the drive and follow-through that you should focus on. Dreams can be great, but what’s the use if you lack motivation to do anything about it?

2. Morning people

You should know that study after study has shown that morning people are more successful in their careers (and in many other aspects of their lives) than night owls. And also, there are certainly successful night owls, and if it’s truly impossible for you to get up at 5 a.m., then it’s not required for your success. The reason morning people get more done is that they’re not as prone to procrastination, which is something you can work on no matter what your internal clock settings.

Thinking About Starting an Online Business? Read This First!

We are all aware of the high percentage of new businesses that fail. When this occurs, money is lost, time and effort are wasted, and dreams go unfulfilled. If you are considering starting a business of any type and want some insight into the risks (and rewards) of doing so, I suggest you read Michael Gerber’s “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.” This is one of those rare business books that not only describes problems, but also offers good advice for overcoming those associated with a small business start-up.

 

I know that one of Mr. Gerber’s fundamental beliefs, and the basis for the book’s title, is that it is a myth (the “Entrepreneur Myth”) that small businesses are started by entrepreneurs risking capital to make a profit. Grace Lever has a great video show on her YouTube channel to help empower entrepreneurs. Go and signup and check it out.  Entrepreneurs typically do not start businesses, he says; people with certain technical skills to start businesses when they are gripped by an “entrepreneurial seizure” and suddenly feel a need to do things for themselves.

 

But this concept really hit home with me, because I know of instances where a dissatisfied employee one day realizes he or she can do things better and opens a competing machine shop, assembly house, restaurant, retail store or some type of “one-stop-shopping” business nearby. While this new business sometimes becomes successful, it fails just as often because the new owner knows no more about running a business than his or her former employer. The problem, as stated so well by Mr. Gerber is “the technical work of a business and a business that does that technical work are two totally different things.” So to put it simply, a person with technical skills will not necessarily be a good owner of a business that sells those technical skills. In fact, it can be argued that the more technical skill a person has, the more that person will focus on the technical things going on to the detriment of other aspects of the business.

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LG Refrigerators with InstaView: Designed for Your Family’s Needs

Introduced by LG Electronics in 2016, their refrigerator series called “LG InstaView” combined their flagship Door-in-Door technology with a smart screen LCD door. The series offers you a sleek and ultra-modern refrigerator that will positively amp up the level of luxury in your kitchen.




Though the range is on the higher end of the cost spectrum, its new looks, modern features and high-performance levels can make it a smart buy.  The refrigerator packs its state of the art looks with the best technology in cooling, freezing and preserving foods.

What Did We Love About It? The Top Features

You would love LCD glass window, which lights up to show what is inside when you double tap or knock on it.  Here is a look at the other things you’d love about it.

The InstaView window

The 29-inch LCD display is translucent when you do not want it to be transparent. Located on the right door, it has a tinted glass, which comes with a black stainless finish and does not let you or anyone else see what is inside – unless you knock on it twice.




With this feature, LG InstaView leaves behind glass door refrigerators that look fancy but are difficult to maintain.

The Color Options

LG InstaView refrigerators are available in two colors, stainless steel and black stainless.

– The stainless steel is the conventional refrigerators that are stain resistant

–  The blackless stainless finish, besides being stain resistant, is also fingerprint resistant and costs more.

The Door Options

With French doors, they are available in two, three and four door options. With hidden hinges, they offer more flexibility and are built with Double Swing Freezer technology. The Door-in-Door feature works great and has a cabinet that is made to store frequently needed and accessed food items. Yes, it’s the same cabinet with the LCD screen that turns transparent. Store the daily items here, as it can prevent the loss of cool air from the main compartment behind the door.




The Door-in-Door feature helps keep food fresh, thanks to the trademark Cold-Saver technology – its energy efficient and saves up to 47% energy loss.

Meant for Large Families

You have a humongous storage capacity of 30 cu. Ft. While the fridge capacity stands at 19.50cu.ft, you’ve a freezer capacity of 10.10cu.ft. The large capacity means you can store food for long periods and stock up on groceries and condiments needing refrigeration.

Pros

– The refrigerator has an easy roll-out drawer inside to store vegetables and three adjustable glass shelves.

– The left door of the refrigerator has the SlimSpace ice maker and water dispenser with removable water filters – helping you get drinking water quickly.

– Store food in the main compartments and in the in-door shelves as well.

– The ice can be frozen as either cubed or crushed and can be dispensed externally without opening the door.

– Three different temperature settings keep the inside fresh – and you can even control the temperature of the drawer.

–  The presence of Linear Compressor and Dual Evaporators keep food fresher for longer periods by quickly normalising changes in the temperature and humidity level – when the door is opened and closed.

– The grocery drawer retains an adequate amount of moisture that keeps vegetables crisper for a longer duration.

– The brightly lighted LED interiors also lend a fresh feel to the interiors of the refrigerator.

 Cons

– The LG InstaView Refrigerators may pack in many space saving features that offer good storage capacities but may not be the refrigerator you want to buy given other comparative options.

– Initially, you may find the control area of the refrigerator a bit clumsy and unorganised for use.
– You would also miss out on the fact that it’s not WIFi enabled and doesn’t have smart connectivity like the Samsung Family Hub.

– While designed for large families, the storage capacity may fail you if you wish to stack more than one large box of any food item.

– With the absence of a beverage rack and an inability to store a 2-litre bottle, the storage capacity offered by LG InstaView may not seem that desirable.

 Should You Buy It?

The LG InstaView series is a good choice if you work in the kitchen extensively and have back problems as you have to stoop less when using this refrigerator. You would love the style and design, and the door-in-door feature works great too, allowing increased accessibility and enabling better energy savings, thanks to the ColdSaver panel.




This refrigerator comes at a hefty price – all because of the InstaView window – and unless you really want the feature, you can look at some other competitively priced options. Alternatively, you might just want this new piece of technology – it does add in some great aesthetic value.

The reviewer has been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free

 




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How I Make Sure My Family Is Prepared for the Unexpected

We all know life can be unpredictable, but that doesn’t mean you have to be unprepared. You need to help take care of your family’s financial future, so that you can rest easy knowing you’ve planned ahead.

Preparing for the unexpected

You can start planning by starting an emergency fund for your family. And to begin planning for your emergency fund, you should  start by setting a savings goal. Because it’s the simplest way to calculate how much you’ll need is to track your family’s total monthly spending. And once you’ve determined your monthly budget, you’ll want to decide how long you want the fund to last you and your family. You should know about My Patriot Supply Survival Seed Vault to help. While more is always better, many advisors suggest making a goal that equals at least 6 months of your regular spending.

I have a savings account and a checking account. Saving is basically putting aside money or a way to utilize your present income for future use.

One saves for several reasons such as for a college education, buying a new car, for a new TV set you wish to acquire in three to four months time, for down payment on a home, or to provide for yourself when retirement comes.

As much as there are several reasons for saving, there are likewise many methods in which one can save. In most instances, the best method can be determined by whatever plans you have for the future.

1. Savings accounts. When saving for just a short period or for emergency purposes, consider opening a savings account passbook, as it is in this method that you can easily gain access to your funds.
Great for both long and short term savings, you can deposit and withdraw money to your account and earn interest, based on your average daily balance. A minimum balance is required to be maintained though, and you are charged with a penalty should you fail to maintain it.

2. Checking account with interest. Here one can benefit from checking account conveniences, while your deposits gain interests. Generally these types of accounts grants privileges such as limitless withdrawal and check writing, access to ATM and bill payments that can be done online. This method typically requires a daily maintaining balance of at least $2,000.

3. Money market insured accounts. For long-termed goals, this method is ideal, as it generally offers a much higher rate of interest compared to a regular or standard savings account.
The interest rate usually is dependent on the amount of money in your bank account; larger balance means higher interest.

4. “CD” or Certificates of Deposit. This is a savings method requiring you to “loan” your money to your financial agency for a certain time frame, usually ranging from thirty days up to five years. Here, the longer the time span again, means higher interest.
Keep in mind that usually insurance companies offer better deals on interests compared to banks, so before you invest, compare rates first!

At certain times, when your goal is many years away, it can be a wiser decision to save money in a certain way that you are not drawn.




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Increased Use of Mobile Devices Puts Consumer Data at Risk

Mobile devices make life convenient – or at least that’s what they’re supposed to do. As millions of consumers utilize their mobile devices to complete daily activities, hackers have switched their agenda to cash in on this huge opportunity.  Every time you use your cell phone, tablet, or laptop to log into accounts, complete transactions, send emails, conduct research, or use an application your data is at risk. Though most consumers are aware of the potential threat, many are oblivious until something terrible happens to them.

Cybercrimes cost the country billions of dollars each year. Consumers and businesses alike are left to foot the bill as they pick up the pieces and try to regain some normalcy. Unless you want to find yourself on the bad end of the deal, getting prepared is your only option.

What to Do if You’ve Been Compromised?

There are some that try as hard as they may to protect their personal and company data but end up getting compromised somehow. As you might imagine, hackers are always coming up with new methods of retrieving information making it harder for consumers and companies to hide it. While it is important to still take precautions, knowing what to do if your data has been compromised can speed up the recovery process.

·  Determine what data was lost.

·  Change passwords to all accounts

·  Contact financial institutions, credit card companies, the credit bureau, and if you’re a business owner, informing your customers of the breach is a must.

·  Consider data recovery solutions like mobile phone forensics, by which you can retrieve stolen data from a mobile device.

·  If your identity has been stolen, contact the Federal Trade Commission, place fraud alerts on credit cards, and correct any fraudulent credit reports.

How to Protect Your Mobile Data?

Remember, everything you enter into your mobile device can be compromised at any moment. Though there are ways to recover data, restore your company reputation, and regain your identity, it is a lot of work and cost more than it does to take the extra steps to minimize your risks. Here are some tips:

·  Ditch the apps – Get rid of unused or suspicious applications that could be tracking information.

·  Perform updates – Make sure your phone regularly does application updates that include security enhancements.

· Use applications responsibly  – Log out of applications completely to ensure no one else can gain access. Also, only access sensitive information on a secure network.

·  Lock your phone – Use a locking method for your devices such as fingerprint unlock, password protection, or face recognition.

·  Beware of public Wi-Fi – Minimize the use of your mobile device on public Wi-Fi connections as others can steal your information.

·  Use mobile encryption – Encrypt sensitive data like personal accounts, emails, and company documents to prevent hackers from decoding it should it get hacked.

·  Be mindful of Bluetooth capabilities – Turn off Bluetooth access on your mobile device to prevent hackers from getting remote access to your phone data.

·  Data backup is a must – Frequently back up all of your data to cloud storage accounts.

·  Be wise with passwords – Periodically change your password and ensure that they are easy to crack. Steer clear of using your name, birthdate, or other easily identifiable information. Be mindful of who you provide passwords to. Employers should be sure to change passwords frequently if employees are fired to ensure there’s no access later.

·  Clear devices completely – Wipe your device clean if you intend to upgrade or sell the old one.

·  Get antivirus protection – Invest in antivirus protection for all mobile devices.

 

While mobile technology is certainly taking a front stage in this modern world, it doesn’t come without some risks. Though having remote access to the things you do on a regular basis is very convenient, both consumers and businesses need to be mindful of how this data can essentially be used to cause a lot of harm. Recovering from a data breach can be extreme and an often long road for consumers, the best way to handle the matter is to have a data security plan as well as a backup plan should your information be compromised.

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Google Adsense: Discover How Easy It Is To Use AdSense

The AdSense difference

In 2015, Google paid out nearly $10B to their publishers. That’s the power of AdSense. Ads that work for you. See the difference high-quality ads make. Ads — including text, display, rich media, and more — are reviewed to ensure the content is family safe and appropriate for an audience like yours.




Your space is in demand.Advertisers constantly bid for ad space. Millions of advertisers compete for ad space. That means more money, more relevant ads, and more ad spaces filled. You control the look and you call the shots on the ads that appear. You can block ads you don’t want, choose where ads appear, and change the look and feel of text ads to match your site.

You can even control the categories of ads you allow. Your site. Your rules. Leave the money stuff to us. We’ll handle the process of billing the advertisers and networks. When ads are seen or clicked, you’ll automatically earn money. You get paid once you’ve accrued a certain minimum amount.

How it works

Select the ads that you want on your site. More options mean more opportunities for revenue. Choose the right ad types and formats for your website. Ad types include text, display, or a mix of the two. Explore our wide variety of ad formats. Choose where you want ads to appear. Copy and paste a piece of code on your site where you want to show ads. Watch the highest paying ads go live. Advertisers bid for your ad space in a real-time auction.

Mobile friendly

Connect with your audience wherever they are. Mobile is built into AdSense. Responsive ad units automatically adapt to different screen sizes so you can create a great user experience and continue to earn revenue when people view your site on a smartphone or tablet.

You have custom insights to see what’s working and to fix what’s not working.Get the real story with performance reports. Performance metrics help you see where the right tweaks can increase profits. You can also get your stats on the go with the AdSense mobile app.

Compare and learn with AdSense Experiments

Quickly create, run, and analyze A/B experiments without changing your code. AdSense Experiments lets you compare one of your ad settings against a variation to see which performs better. Do more with adsense by tapping into more features with your AdSense account.




The Google Publisher Toolbar

View up-to-date information about your AdSense account while browsing in Chrome. Get a snapshot of your earnings and site performance right from the toolbar, as well as ad overlays that offer in-page reporting and blocking controls
install the toolbar.

More ways to make money

Custom Search, when you deliver ads based on user searches the ads are more relevant, so people are more likely to click. Find everything you need to run ads next to search results, whether you already have search or not. Content-based sites. Add Custom Search Engine so readers can search your site and see targeted ads next to the search results.




Search-based sites. Add a Custom Search Ads next to your own search results based on what your users are looking for. Getting Started.Game Sites, Show video, display, or text ads within your own web-based games. It’s easy to get started, whether you integrate with one of our technology partners or build ad serving directly into your game.

Apply now  

Video Content, Integrate in-stream and overlay ads with your video content. AdSense gives you access to a large variety of both global and local video advertisers.

Apply now




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Things That You Should Know About When Traveling to Australia

Well, I’ve heard that there are lots of stereotypes in Australia. I didn’t even know that you could find so much about the Australian culture that would surprise a person. But, before I headed to Australia, although I had already heard and read about the typical Australia stereotypes, I didn’t expect to find too much about the Aussie culture that would surprise me. The Australians speak English and they are a part of the developed world, so really, how different could it be from America?




During the time when I was teaching English in Ukraine, I couldn’t have thought of a better place to travel to that could provide me with very comfortable   than down under. It’s been over a year now since my flight to Australia, and I must say that there have actually been a number of shocking discoveries in respect to my American expectations.

What Americans Believe About Australia

The Americans and Australians are both very uncomfortable with stereotypes being used to define the characteristics of their respective cultures; however, just like the accent that each uses to speak the common language of English, there are some subtle differences that can be used to distinguish Americans as a group from Australians as a group.

Considering Moving to Australia – Read This First!

Hey Folks. Are you considering moving to Australia? Are you grappling with the decision?  Before you sell the house, the car, and put everything you own on a container, take a look at our list of key factors to think about before deciding to make the move!

1. How long will you stay in Australia?

Moving to Australia to start a business and live indefinitely is a different project from coming for a gap year or six month sabbatical. Personally, my family fell somewhere in the middle as we came for a “trial year” and figured we’d see how it went before making a long-term commitment. But, In some ways this approach makes sense, but the negative side is that it leads to ongoing uncertainty. So as you are doing your dreaming and scheming, reflect on your timeline and your tolerance for the unknown. The context for your move will determine the administrative steps in the process, especially regarding your entry and visa. You may find that your intended length of stay will also impact how you handle the challenges you face along the way.

2. What is the cost of living in Australia?

Finances, of course, are one the top questions for most people considering the move to Australia. As you are working on your projected expenses you should make sure you have a good budget.

Shocking Things I Never Knew About Australia

They don’t have free WIFI in Australia and they lack great Mexican food, also. Australia being an advanced country seems to be backwards when speaking of the internet. But mostly that’s just how it is in Australia, you have to pay for WIFI usage. So, If you’re used to being connected 24/7 on the internet in the United States of America, you better be prepared to pay for it in Australia. Do you know that Australia they don’t have Mexican food. Yes it’s true Australian don’t seem to like and care about Mexican food.

 




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