Saving, investing and making money with technology

Month: June 2017

 7 Ways to Improve Collaboration with a Project Management Tool 

Project management tools have become quite popular in the past decade, and almost every business, regardless of its size, relies on them. The tools are designed to help companies deliver their projects in a timely and more efficient manner, plus with so many tools tailored to serve specific companies, it should come as no surprise that these apps have become irreplaceable assets.

Here, we will explain why these tools have become so popular and what are the direct benefits of using them. If you are considering getting online collaboration tools for your company, then definitely stick around, as the article will explain why it would be a good decision. Here are seven ways to improve collaboration at your workplace by relying on project management tools.

Improve your flexibility

Most reliable project management apps allow your staff to collaborate online. In other words, if one of your employees is away, or couldn’t make it to the office, then you will give them the means of collaborating with other team members online.

Considering how everything you need is a device with the right software installed and access to the internet in order to collaborate, by using these tools you will give your team more flexibility in terms of working arrangement.

Another really useful thing about this flexibility improvement is that you can expand your pool of viable candidates when you are trying to find a new employee. If all one needs to effectively collaborate with the rest of the group is an internet connection, then the HR department will be more perceptive of potential job candidates who live overseas.

Better overview of the project


Project management tools are ideal for creating a plan with a clear overview of its execution. You can either schedule numerous small projects, or divide a single project into numerous phases. The employees can click on the checkbox as they complete their task, and the rest of the team will receive a notification. This makes it really easy to track the progress of the project and see if everything is going as planned.

Deadlines, and additional instructions can easily be added to their corresponding category and everyone can receive reminders for what’s to come. This makes it easier for everyone to plan their future moves and ensure that the work is delivered on time.

Time tracking

A great deal of project management tools have a time tracking feature, or have integrations with other time tracking tools. This might not seem like a really big deal, but the feedback you can receive from these tools is, without a doubt, quite useful.
By comparing different results, you can efficiently determine which kind of projects are more time efficient or how each individual worker can manage different types of projects. In other words, the time tracking feature can have great strategic value when you aim to fully optimize the workflow within the company.

Great for communication


The features we have mentioned so far already imply that collaborative tools can enhance the quality of communication among team members. However, there are other features offered by certain management tools that really bring this to a new level. For starters, tools usually have a workroom, where everyone who uses the tool at the same time can use a superior version of synchronous chat.

You can collectively brainstorm new ideas, send all sorts of data, from images to videos, and if there is a good search feature, you can even fetch specific items from a seemingly chaotic chat box. Moreover, employees can ask questions if they have any misgivings regarding their task, and everyone will be notified, thus anyone who is available can jump in and help.

Creating tasks with detailed instructions

If you want to make sure that every task is completed accurately and without delays, you can utilize project management tools to provide employees with detailed instructions for each individual task. You can leave videos, images or any other kind of visual aids in the instructions, which will allow your staff to deal with the project at a more rapid pace and improve the end results.

Updating your team

Most project management tools usually notify their users of any important changers, and even if it doesn’t seem like a groundbreaking feature, it really helps a lot. There might be times when you need your employees to step in and complete something during the weekends, or during another occasion when no one is at the office. Thanks to the notifications system, they can be informed of a potential problem, and who is handling it, so that two people don’t end up working on one and the same thing.

Easy access to relevant documents

Finally, quality management tools are cloud-based, which means that you have a secured database where you can archive your previous projects and relevant data, so that it can be accessed when needed for reference. With a searchable database, you can easily find what you are looking for and your staff can use the projects they previously worked on to help one another, if somebody has a problem that another employee has already resolved.

These were some examples of how project management tools can boost the collaborative capacity of your workforce. If you are considering whether the software is a justified company expense, it is safe to say the article answered that question pretty well.

Author Bio:

David Miller is a technical writer currently associated with ProProfs Project. He enjoys writing about emerging project management products and its latest trends. He lives in Detroit, Michigan with his wife. In his spare time, David loves exploring the city, listening to Metal music and riding.

 

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The Genius Trick Amazon Shoppers use To Save Money

Think Amazon has the best prices? Well, here’s a surprise for you.
Shopping on Amazon can be addicting, but it doesn’t have to be unhealthy. Wikibuy is a five-star Chrome extension that finds better prices at other retailers when you shop on Amazon, automatically.

You’re probably thinking: but Prime delivers in two days! That’s awesome, but after Amazon factors two-day delivery into its prices, it can often be a more expensive option.
Ask yourself: do you really need two day shipping on everything you buy? For waiting a few more days, Wikibuy can keep you from wasting money by finding a better priced option.
Here’s how simple it is:

You’re having a great day, shopping for a backup laptop charger, and BOOM! After taking a few seconds to check hundreds of retailers, Wikibuy pops up with a lower price (if it exists).

You click “quick view” to investigate. Looks like Wikibuy is going to save you $16 if you wait an additional 4 days. No biggie, you didn’t actually need the charger in two days.

Get rid of Amazon Prime? No way! The free movies, tv shows, customer service, etc are worth it alone. But, you should use Wikibuy with Prime to make sure you don’t waste money on items that aren’t needed in two days.
Oh, and it’s completely free. Try Wikibuy for free HERE.

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How to Address Tech Needs When You Don’t Have an IT Team

As IT becomes more prominent in the day-to-day lives of average consumers, global enterprises and startup businesses alike are racing to accommodate the increased reliance on IT systems.

Considering the ever-evolving state of modern technology, as well as the need to meet consumer demands as soon as possible, some companies are forgoing large IT teams in favor of a more do-it-yourself approach.

1. Figure It Out Yourself

The do-it-yourself approach is great if you are already familiar with technology. Even those with a basic knowledge of computers can typically figure out how to diagnose and troubleshoot common problems. If you grew up with the finicky operating systems of the ‘90s, you’re already in a better position than most.

Many common problems can be solved through simple trial and error. Today’s operating systems are meant to be as idiot-proof as possible, so don’t be afraid to try out the utilities and apps that come with modern computers. Disk cleanup and disk defragmentation programs can work wonders when trying to free up hard drive space or refresh a slow computer.

The Internet has become an invaluable resource in diagnosing and troubleshooting common computer problems. Simply typing a vague description of the issue into a search engine will yield many results, but you may need to turn to an online message board or forum to solve more complicated matters.

2. Hire a Freelancer

Freelance IT specialists are the ideal solution for a business that wants to outsource their IT needs without taking on a full IT team. The Internet has opened up many new avenues for tech-savvy professionals, who benefit from greater job flexibility and, in many cases, the ability to work from home.

When trying to find a freelance IT professional, it makes sense to go straight to the source. Since the niche of IT freelancers is comparatively small, there are a few sites they can use to find jobs. Posting your openings on the most popular sites will make it easy to find a talented recruit who’s able to meet your needs.

Just make sure you properly vet any freelancer you plan to hire. There are plenty of horror stories out there, and you don’t want to add yours to the pile.

3. Use Managed Services

Managed service providers, or MSPs, supply dedicated IT services to their customers. These services can vary greatly from one provider to the next, but they typically revolve around networking, remote monitoring and technical support. Some MSPs offer cloud connectivity, data archival and even disaster recovery services.

Unlike freelancers, who can work from nearly anywhere in the world, it’s a good idea to stay local when using IT managed services. This gives you the benefit of onsite tech support and a myriad of related IT solutions that you can call upon whenever you need.

The process of working with an MSP is also very involved and hands-on. While freelancers will tend to take full control over the entirety of your IT operations, MSPs work with you every step of the way. This lets you retain full control over your IT visions, timelines and expenses — while still benefiting from the knowledge of a team of IT experts.

Weigh All Your Options

Make sure to consider all your options before making a final decision. The decision ultimately comes down to analyzing your needs, defining your goals and forecasting your progress.

Image by Startup Stock Photos

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3 Tips for Relieving Financial Stress

There are some things in life that are bound to cause a person stress. One of the biggest culprits of this is finances. Whether you don’t have enough money, aren’t making the money you’d like to be, spending too much money, or can’t seem to save your money, financial stress can come about for a wide variety of reasons. But because stress in excess isn’t good for your health, you should take steps to try to minimize the amount of stress you’re feeling with regards to your money. To help with this, here are three tips for relieving financial stress.

Set Small Financial Goals

Only you know exactly what it is about your finances that’s stressing you out. With this in mind, you’re going to be the best person to set your financial goals and realistic ways for you to accomplish those goals. While you might want to make goals that are lofty yet would allow you to reach your end goal at a quicker pace, Steve Siebold, a contributor to the Huffington Post, recommends setting small goals that it will be easy for you to accomplish and build up in order to make accomplishing your larger goals much easier. This strategy will also help you build your confidence regarding your relationship with your own finances.

Build Up Your Emergency Fund

Many people feel stress about money because they fear for the future. Even if you have enough money to cover your immediate expenses, you may wonder how you will afford future expenses, especially ones that you can’t plan for. For this reason, Miriam Caldwell, a contributor to TheBalance.com, suggests creating an emergency fund that you schedule periodic payments toward. As a goal, try to get at least $1,000 in your emergency fund to begin with. Once you can afford to contribute more, try to work toward saving equal to the amount of your expenses for three months and then six months. Having this extra cash in reserve can help to ease a lot of financial stress.

Knowledge Is Power

When someone is worried about money, they can be extra fearful to get the real and true picture of what their finances actually look like. Some people would rather not know how bleak their position is. However, this mindset can cause you unnecessary stress. To combat this, Jeanne Dorin of Next Avenue, a contributor to Forbes, advises learning as much as you can about your current financial situation and what you need to do in order to reach your future financial goals. Simply knowing where you are in comparison to where you want to be can help you eliminate some of the fear based on the unknown.

If you feel stress about your finances, use the tips mentioned above to relieve some of that fear today.

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The Best Online Affilate Network For Vendors to Make Money Selling their Products is Clickbank

 

ClickBank is the largest online marketplace for digital information with more than 10,000 product vendors and 100,000 affiliates promoting their products.

As an affiliate you receive a commission for every sale that you make when you promote a product on ClickBank. So you can see that ClickBank is the perfect place to sell products as an affiliate. Not only that, with ClickBank managing the payments it relieves you of worrying about tracking your sales – it’s all handled by ClickBank. Most importantly, with ClickBank you get paid on time every time.

Thousands of people make a full-time living on ClickBank and some affiliates get burned in the process. The key to success with ClickBank is identifying which products are likely to convert for you and return you a decent profit on a regular basis.

With AffiliateX all of this research has already been done for you with over 200 products listed and updated daily. All you have to do is log into your AffiliateX account and browse through the top selling products in each niche and then which you would like to promote.

Key things to look out for are products with a rising gravity which you can easily find by clicking on any product within a given niche for example as of writing this article we can see that the product My Vegas Business has a gravity of 231.71 and is still increasing.

Other products to look for are ‘evergreen’ products i.e those that are the mainstays of a niche and have continued to convert well for affiliates over a long period of time such as Coffee Shop Millionaire which has been around for more than 2 years and still going strong with a rising gravity.

Once you’ve chosen your product(s) that you would like to promote find out as much as you can about that product – either by reading honest reviews or even emailing the vendor for a review copy. From there you can create articles to promote the product and feature it them on your website or you can use banner ads on your site to promote the product.

Because all of ClickBank’s products are delivered digitally this keeps costs low for the product vendors who will then pay up to 75% in commission for each sale. What this means for you is that once you find a good converting product it can be extremely lucrative for you and then you move on to your next product in your niche to promote and so on.

Ideally, you should end up with 3 or 4 high converting products that you are profiting from on a daily basis. Of course you do need to bear in mind that you may not hit the ‘jackpot’ right out of the gate. It may take a few attempts to find the right product but once you do you’ll be on to a winner.

Now with all that said the best and easiest way to start find profitable products is to head over to AffiliateX and start browsing through the hundreds of products that are available for you to promote and remember these are updated on a daily basis so you’ll always be seeing the top products that are currently converting.

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Tips to Consider when Buying a Drone

Businesses and individuals alike are finding many different ways of using drones every day. From event photography to real estate to sports, the use of drones is gaining popularity for a number of commercial purposes. Besides, people have found a great pastime activity in flying drones. As a result, demand for drones has been growing rapidly in the last couple of years. However, drones are sophisticated items and buying one is not a piece of cake. There are many things you must keep in mind before going out to the market to acquire one. Below is a rundown of important tips that will surely go a long way in helping you to buy a drone that is fit for your particular needs.

1. Define the purpose of use

Different types of drones are designed for different purposes. Thus, the first tip for buying a drone has to do with identifying and defining the purpose for which you want the vehicle. For instance, if you are looking to acquire a drone for recreational purposes only; a quadcopter would just be fine. However, if you are looking for a drone to assist in cargo carrying, you will have to find a drone that is capable of lifting weighty loads and transporting them over some distance. If you need a drone for professional videography or photography, then you will have to shop for an advanced model capable of capturing photos and videos at different angles. In a nutshell, the purposes for which you want the device must be clear to you even before you go out shopping for one.

2. Understand the machine

Another aspect that you must consider when it comes to buying a drone is that of its machinery. Drones are of different types, and their respective mechanisms vary accordingly. You, therefore, must understand that not all drones have the necessary machinery to perform the specific function that you want them to do. For instance, although a quadcopter with simple machinery will be okay for fun, it does not have the mechanical the necessary capabilities to serve commercial purposes. A good example will be getting a drone with an installed camera if you want to use it for aerial photography. A drone for photography would also need to have a gimbal support to keep the camera stable during flights, allowing it to capture clear videos and photos.

3. Understand drone design

When shopping for a drone, the design is something you cannot afford to overlook. Generally, all unmanned aerial vehicles (UAVs) have the same basic idea; they fly without an onboard human pilot. However, they differ significantly in terms of design. For instance, the military drones are jet propelled and are almost similar to usual airplanes. On the other hand, quadcopters are propelled by four motors and are almost like helicopters. Thus, unless you need a stealth drone for military purposes, it would be prudent for you to go for a UAV that has a simpler design.

4. Battery Time

Battery timing is a critical factor to think about when shopping for a drone. Usually, a quadcopter will fly for five to fifteen minutes at a stretch. However, a drone with a bigger battery can stay airborne for up to one hour or more. Thus, if you are looking for a UAV for commercial purposes, it would be prudent to go look one with a powerful and reliable battery.

5. Range

Most drones have a range of than 50 meters or less. This distance is generally suitable for taking aerial shots. Nevertheless, there are other drones with much higher range. For instance, if you want a drone for the purpose of wildlife photography, it would be wise to shop for a UAV that can provide you with a range of at least a hundred meters.

6. Availability of spare parts

Drones are mechanical devices, and it would be unwise to go shopping for one without thinking about how it will be serviced or repaired in case of mechanical problems. Most UAVs are sold with their spare rotors, and this is particularly important because these parts can easily break. Thus, remember to ask the dealer to provide you with spare parts or leads to where you can get them to keep your drone in good shape.

7. Cost

The price of UAVs depends on their type and design. If you want to acquire the most basic model, then you will not have to spend a great deal of money. However, you have to be aware that this is still going to be a considerable investment because these devices don’t come cheap. But you can take advantage of discounts provided by online UAVs dealers; search the internet and fetch the best deals in the market


In conclusion, it is apparent that there are a number of things you must keep in mind if you are thinking of acquiring a drone. But if you take the above-discussed tips into consideration, you will surely get the most out of your investment.

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Skrite App Launches to Let Users Leave Real-time Messages in the Sky with Augmented Reality

Upload drawings, selfies, photos and messages directly to the sky with the first-ever augmented social network

San Francisco (June 19, 2017) — Skrite, the first app empowering users to create their own AR by leaving virtual messages in the sky, launched today—giving users the opportunity to ‘own the sky’. It is the the first app to offer user-generated AR in a space historically dominated by coders and developers—everyday users can use the app to create their own messages and explore others in the sky around them.

“We wanted to bring AR to the people,” explained company CEO and co-founder Rishab Jain. “Casual users shouldn’t feel augmented reality is off-limits because it seems too complicated or inaccessible. With the right interface, it’s simple to use and is a fantastic way to explore the space around you.”

Skrites—the pieces of content, users upload to the sky—can only be created in a user’s current location. Skrites are created in zones, with a maximum of 25 Skrites allowed per zone . The first user to create a Skrite in a zone gets that zone named after them. Jain says, “This allows users to virtually own a piece of the sky, whether it be the airspace above their home, business, or any location that brings value to larger companies that can potentially use this space for advertising.”

To explore the sky around them, users simply need to tilt their phone upwards. They can then see the public Skrites people have left around them, or even the private Skrites their friends have left for them. But users don’t have to just explore the sky above where they’re standing. Skrite offers an ‘augmented reality teleportation’ experience. Users can connect with people throughout the world and see a 360 degree view of the city around them—including unique content created by individuals living in that city—creating a unique blend of augmented and virtual reality.

Skrite lets you travel without leaving your home through augmented reality teleportation,” says Dr. Arshia Siddique, COO and co-founder of Skrite. “It allows you to experience the places you’ve always wanted to go from the perspective of other travelers, or even from locals who pass through it every day.”

Offering a new way to explore the world with accessible augmented reality, Skrite is a fun and innovative alternative to stale social networks like Facebook and Snapchat. It’s the Pokemon Go-meets-social-network we didn’t know we’ve been waiting for.

To download the Skrite App, go to the Apple App store:
http://m.onelink.me/33179669

About Skrite

Skrite is an augmented reality social network that lets users upload pictures, selfies, messages, text or drawings in the sky forever. Once a Skrite is created, users can interact with it by sending it a Bolt (a like), or by sharing it on their social networks. In addition, Skrites can be either private or public—leave your message in the sky for all to see, or send a private message to a friend. Add other Skyers (friends) by searching by their username or importing your contacts. The sky’s not the limit, in fact, it is a barrier that must be broken. Explore your world in a completely new way with Skrite.

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Wag Haus – Guzzle Muzzle Slow Dog Feeder Bowl Review

You might have noticed how every time you give your dog food, it gobbles the food up in a matter of seconds. Every dog does this by habit. Animals are naturally greedy and will usually gobble up any food they have access to food.

Dogs, especially do this and this might be a concerning habit to you. It’s not exactly safe to gobble food, is it? It can damage our digestive system. Well, I’d hate to say it, but it’s not safe for dogs either. They’re susceptible to problems like a bloated stomach, Gas and Diarrhea.

The Advantages of a Guzzle Muzzle Slow Feeder Bowl

A stomach ache can be a really painful experience for your furry companion, and it is not an easy sight to tolerate. Dogs need something to slow down the time they take to eat their meals. Luckily, Pet Care brand, Wag Haus has come up with just the thing you need!

All it does to achieve this is compartmentalise the food you pour into it, as a bone shaped maze. That way, your dog cannot just shove its mouth into the bowl and gobble up all the food in it. It works very much like how us Humans eat our food, bit by bit, chewing it slowly and digesting it properly.

What are the Benefits?

According to Wag Haus, the Guzzle Muzzle bowl slows down your dog’s eating time from seconds to minutes. You can safely assume that your dog’s digestive system is working much more effectively while it savours the food you serve, bit by bit, chewing it in parts.

Aside from that, your dog will also relish the challenge of going through the maze to eat its food. It’s not that it will follow the maze. But they sure do love a good sport and the fact that finding its way in the bowl will make it feel a little more satisfied after eating the food you give it. This means your dog will look forward to feeding time with more anticipation, but not greed.

It will also instil some table manners into your dog. It is not outright gobbling the food but actually eating it slowly over a few minutes, it doesn’t drop any drool or food from its mouth around the bowl, which saves you the effort of cleaning up after every meal.

You can sleep easy knowing your dog has had a healthy, filling meal without jeopardising its digestive system. You save up on the stress and money needed for visiting the vet as well. Several indirect benefits like these, just because of one practical food bowl design. Great, isn’t it?

Pros and Cons

Pros:

  • Genuinely achieves what it advertises. Some users have claimed that it has increased their dog’s meal time from 1 minute to around 10 minutes.
  • Improves your dog’s digestive system. You’ll find that your dog throws up or wants to poop less often after you start using this bowl. This is because it isn’t suffering from Diarrhea like problems that it could experience because of Gobbling.
  • Works as entertainment. The bone shaped maze poses a decent enough challenge for your dog to earn its food. Something dogs really love is to be rewarded for their efforts.
  • No need to clean up after a meal. Since your dog is eating much slower and carefully, it doesn’t end up creating a mess around the bowl for you to clean up.
  • Available in large as well as small sizes. You can buy one depending on what breed and size of breed your dog is. There is the option to buy a smaller one as well as a larger one.

Cons:

  • It does seem a bit expensive compared to other dog bowls. Usually, a regular dog bowl doesn’t cost more than $10. This one costs around $25. People who have lighter wallets might be a little annoyed by this.
  • Some dogs might not like eating from this, after forming a habit of eating from regular bowls. There are stubborn dogs, and it can get a little difficult to get them to eat their food regularly from this bowl.

Verdict:

The Guzzle Muzzle Slow Feeder Bowl is a really ingenious product that solves a really common, but important problem. Every pet dog has a habit of gobbling its food and finishing its meal a little too quickly.

This bowl not only slows down the time it takes for them to eat their meals, but it also makes sure they aren’t gobbling their food and savouring every bit of it as they eat.

It is worth the money given the fact that it acts as a long term investment and a healthier lifestyle for your dog! You should definitely go for it! I have two one for my big dog and one for my little dog.

And as soon as I started feeding them from these guzzle muzzle slow dog feeding bowls they really seemed to like eating from these bowls. I would definitely recommend these guzzle muzzle slow dog feeding bowls to any pet owner, because they really helps solve the dog’s gobbling problem.

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Economic Hardship Forces Car Dealers to Massively Discount New Cars

Inventory Crisis Leaves Car Dealers No Other Choice.
The smell of a new car. The latest accessories, technology and comforts. Luxury upgrades. Free maintenance. And the admiring looks as you drive by.

Whether you need an SUV big enough for the whole family… a classy, luxury sedan… or a sporty two-seater. Owning your dream car doesn’t have to break the bank.

Because car dealers have been frantically manufacturing the same number of new vehicles with every imaginable feature… But with 2016 auto sales down as much as 42% from 2015 according to the Wall Street Journal – many of those lovely new cars sit unsold in dealer lots.

And while the car dealerships would love it if everyone would buy a new car at full retail price… The fact remains that they’ve been forced by the economy to quietly advertise massively discounted deals online.

If you know where to look online, cars can be found for a fraction of the price you pay anywhere else.

If the economy takes its time recovering, new car sales should take even longer to recover. That means you still have time to buy a nice car on just about any budget. But it may not last forever.

Where to Find these Massively Discounted Car Deals Online?

You won’t find the best car deals just by walking onto a random car lot and talking to the first salesman who appears… And many of the best deals aren’t advertised on TV. That’s because car dealers would rather keep the biggest discounts quiet so you pay full retail price.
But there is a place where you can find incredible deals from many of your local dealerships – in one place.

Because of the pressure to move unsold inventory, you’ll often find terrific deals on previous year cars – including luxury sedans, sports cars, SUV’s, trucks, electric, and hybrid models in all makes including Mercedes, BMW, Lexus, Infinity, Toyota, Nissan, Ford, Chevy, and many more.

Just about any car with any feature you can imagine!

And many come with free luxury upgrades, free maintenance and free technology upgrades. Packages others pay a premium for – but you won’t have to.

If you’re willing to spend a little time searching the deal “ads” you may find the perfect car for you at the perfect price.

Spending Less On Your Car Means More Money Left Over
Buying brand new cars in bulk costs dealers a ton of money, and the owners of these dealerships can’t afford to let that inventory sit around forever. So they’re willing to offer amazing deals if it means moving unsold inventory.

But remember, these steep discounts aren’t offered just anywhere.
These deep discounts are only advertised a few places online, so you probably won’t find the same prices anywhere else – no matter how many dealer sites you check. That’s because the dealerships want you to pay more for your car.

Yet I found this place where you can search deal “ads” from many of your local dealerships in one place.

Interested in the possibilities? Click on the button to search deal “ads” from many of your local dealerships in one place. Post a comment when you find a deal!

Search Ads Now!

Article sponsored by cheapnewcarspecials.com

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Snips Launches Audience Demographics for Influencers to Optimize Content and Brand Engagement

Snips Social Insights to Offer Analytics and Audience Demographics For Influencers to Measure Brand Engagement Across Social Media.

Chicago, IL, June 14, 2017 (Newswire.com) – ​​Snips Media today unveiled Social Insights, a new platform for influencers that offers real-time analytics and audience demographics. Social Insights allows influencers, bloggers, and content creators to better understand their audience and optimize engagement across social media, web, mobile apps, email and messaging platforms

“Audiences vary greatly across social media. Followers on Instagram and Snapchat will likely be younger and have very different interests than those on Facebook and Twitter,” said David Zaretsky, CEO and founder of Snips. “Social Insights provides a unified platform for influencers to better understand their audience, so they can optimize what content and offers to share, when to share it, and what platforms to share it on.”

Marketers recognize the more you know about your social followers, the easier it is to create and share content they will find valuable — the key ingredients for driving engagement, growth, and building a business. But most social media sites provide little or no audience demographic information, leaving influencers with very little knowledge about their social communities to build brand relationships.

Social Insights fills this gap by providing influencers a snapshot of their entire social audience demographics, including age, gender, ethnicity, education, income, interests, and others. Using this data, influencers can optimize their content strategy and offerings to fit their audience interests and increase engagement.

“Social Insights was developed to help influencers grow their business and for marketers to reach their audiences more effectively,” said Zaretsky. “Brands can now build influencer campaigns and programmatically reach audiences that meet their specific demographics — all on one platform.”

Social Insights is an extension of Snips Media’s Social Verify platform, a tool for authenticating social media traffic and measuring influencer campaign performance. With the growing number of bots and non-human traffic plaguing social media, marketers are increasingly finding it difficult to engage the right influencer and evaluate the success of a campaign. Together, Social Verify and Social Insights create a unifying platform that solves both problems.

“Social Verify filters out the fraudulent traffic so you’re measuring only real human engagement,” Zaretsky explains. “Social Insights then analyzes only the clean traffic, which results in a more reliable picture of an influencer’s audience engagement and demographics.”

Beginning today, all Snips influencers and advertisers can access Social Insights through a subscription model. For more information, visit: http://sni.ps/insights.

About Snips Media

Founded in 2013, Snips is the only performance-driven influencer network that connects brands with audiences across all digital platforms — social media, web, email, mobile apps, text messages. Through Snips, advertisers can work with social influencers to promote content, run online contests and giveaways, or sponsor organic content with high-impact advertisements. More than 15,000 influencers and brands rely on Snips’ network to create monetization opportunities and drive audience engagement. For more information visit http://sni.ps/.

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