May 22, 2017
Even if your business strictly runs online there are still benefits to appealing to the local population where you live, especially for small businesses. Even if the only time your products leave your house (when not in a package to be mailed to its new owner) is to be sold at an art show, craft fair, or farmer’s market, you still need to let people know your local business exists.
Local customers are likely to buy from you, even in an online setting, simply because they want to put more money back into their own local economy. For that reason alone it makes complete sense to promote locally, in any and all ways possible.
Use Local SEO
If your business is mainly an online entity, you can reach more local people by using local SEO. What area is your business in, what city/town, what district? What state is your business in (some people will buy “local” statewide)? So your state is important. If you offer specific local services, talk about them using specific search terms.
Find local ways to advertise, which is actually pretty easy. Even though print media is still a slowly dying entity, people do still read the paper. Consider advertising in local print media, picking the papers and magazines that speak to the population you’re looking to reach.
Another great way to advertise locally is through flyers and business cards. When you’re attending a local event put out flyers for it. Have business cards on you at all times to hand out anytime your work comes up.
Make Your Social Media More Locally Charged
All businesses need what social media has to offer. It’s an essentially free, and easy, way to reach people all over the world, but you also want to use it to reach people in your local area. You can do that, first, by including your address on your business page, even if you don’t have a brick and mortar shop or an office where people can actually come in.
People tend to search out places local to them first when they’re looking to buy products or hire someone’s services. That’s why even internet only businesses need to show where they are on the map through their social media accounts.
Get A Local Presence
All of the above things will help make your local presence known, but you also want to get out there in other ways. If your city has any kind of business related expos or trade shows that fit your model it can pay to pay for a spot at one of them. You’ll get your name out to more individuals and even other businesses. Take business cards and logo merch with you to give away, and take your speaking voice with you so that you can tell everyone about all the great stuff your business can offer them.