May 4, 2017
Ebates Mother’s Day Survey: Throw Away the Flowers—Mom Doesn’t Want ‘Em
Men think mom wants flowers, but what she really wants is a gift card
SAN FRANCISCO—May 9, 2017 – Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, today announced the results of its 2017 Mother’s Day survey. The national survey, which was conducted online by Propeller Insights on behalf of Ebates and fielded among 1,000 adults, revealed that when it comes to finding the perfect Mother’s Day gift, most men are off the mark.
Roses are red, gift cards are cool
If you’re looking for a quick and easy Mother’s Day gift, bypass the flowers and go straight for the gift cards. Almost one in five moms said that to make them happy this Mother’s Day, they’d like a gift card to their favorite store. This is followed by:
- An experiential gift—17 percent
- Jewelry—15 percent
- A spa day—14 percent
- Flowers—13 percent
However, when asked what they think Mom most wants this year, men take the easy route and select flowers (27 percent)—Mom’s fifth choice. Fifteen percent of men don’t think Mom wants a Mother’s Day gift, but only eight percent of moms said so.
Mom vs. mother-in-law
In the battle for affection between moms and mothers-in-law, it looks like Mom is the clear winner for Mother’s Day. When asked who Americans plan to spend the most money on, more than half selected their mother (53 percent), followed by their wife (15 percent).
Many more Americans are not planning to buy a gift (19 percent) than buy one for their mother-in-law (3 percent).
Americans also revealed that in addition to their own mother, the other “Mom” they’d be most inclined to purchase a gift for would be their grandmother (19 percent) or their wife (16 percent).
So Many Reasons to Celebrate Mom
As for why we should celebrate Mother’s Day, the overwhelming answer is because Americans think moms are the glue that holds the family together (52 percent). One quarter say that celebrating mothers is important because moms often ignore themselves due to their constant multitasking (25 percent), and 20 percent say Mother’s Day should be celebrated because moms are underappreciated.
Most Americans say that they plan to celebrate Mother’s Day by either buying her a gift (38 percent) or taking her out to lunch (25 percent).
And for those who really want to spoil Mom, respondents recommend making her “mom fantasy” come true for a day. Almost one-third of moms admit that their mom fantasy is a mani/pedi or a massage/spa day (29 percent) or a shopping spree (25 percent). This is followed by:
- Afternoon to themselves to read a book or watch a movie—12 percent
- Date night with their partner—10 percent
- Breakfast and coffee alone before the kids wake up—9 percent
No advance planning necessary
Americans agree that they don’t plan their Mother’s Day gifts in advance (26 percent) and purchase them about a week before Mother’s Day (31 percent). A few (4 percent) plan a gift six months or a year (3 percent) in advance.
And if you’re looking for the sweet spot of how much to spend, more than half of the survey respondents say they plan to spend less than $50 (54 percent), and 28 percent will spend $50-$100.
“Each mom is different, and finding the right gift to fit her personality, wants and needs—while saying ‘thank you for everything’—can be difficult,” said Kevin H. Johnson, Ebates CEO. “Whether you hit the nail on the head and get mom a gift card or go with the tried-and-true classic gift of flowers, Ebates can help you save money on every Mother’s Day purchase—even a spa day or a date night.”
Shoppers can earn cash back on Mother’s Day gifts through Ebates. For more details on specific retailers participating in special offers, visit www.ebates.com. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.
Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.