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Day: April 1, 2017

The American Habit Of Spending

Americans are spenders, and even those that don’t have much money for spending sometimes spend far more than they need to be spending. You spend a lot on housing, insurance, and even transportation. On top of that, there is spending on entertainment, food, and so much more.

The cost of the things you need is not cheap, and then there are all of those things that you want. The habit of spending in America has lead many people into debt issues, which has brought on the need for debt relief programs (a good way to avoid bankruptcy is to get help dealing with your debt and paying things off). Debt creates bad credit, which can make spending even more difficult (and raise interest rates) for some.

Things You Need

Spending on your needs is a must. Some needs are basic, like food and housing. Some needs are required, like having health insurance or car insurance if you don’t want to get fined. Food and housing can be really expensive, depending on your dietary needs and where you live.

Living in the big city may mean spending more money on rent. No matter where you live in a state you’re probably paying around the same amount for utilities, depending on your chosen company. As far as food goes, it may cost less to buy boxed foods but they cost you more in healthcare when your blood pressure goes out of control because of all of the sodium you’re consuming.

If you have a major dietary issue, like needing gluten-free foods, you’re going to pay even more money for your food. A loaf of gluten-free bed, while half the size of a normal loaf of bread, can cost twice as much (or more) than it’s gluten-filled counterpart. The more fruits and vegetables you eat, the less money you’ll spend at the doctors, but many people prefer a fast food diet (which is a leading cause of obesity in America).

Things You Want

Did you know that you could watch a movie at home for far less than the cost of going to the theater to see a movie? With regular theater tickets costing at least ten dollars, and a bucket of popcorn with a soda costing more than that, a family trip to the movies could cost one-hundred dollars, easily. That hundred dollars could have gotten you a movie collection to watch at home over and over again.

Where you’re spending your money when it comes to wants and entertainment items may say a lot about you. Some people dispose of money easily on things like concerts and movies, that leave them with nothing to really show for the money they spent.

If you are a more creative person, you may spend your play money on things that can actually enrich your life. Maybe buy books that you can read and use to learn something new. Or, buy some art or craft supplies and make something amazing with them.

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5 Best Strategies to Build Customers Faith for your E-commerce Website 

E-commerce business today is like frenzy for all! But with this, it often becomes difficult for a new E-commerce company to expand its toehold in the marketplace and it is also moreover tougher because of the growing competition. Next challenge boils down to gain trustworthiness of all your potential customers who are interacting with you regularly for their inventory and products online and offline both. A lot many people love to shop online and feel that it is one of the most convenient and speedy methods of shopping, but surprisingly they become a bit vacillated to buy from an alien online store.

So when you are all set to sell or buy your products and services online by creating a good user-friendly E-commerce website with a finely tuned checkout process but you don’t possess the kind of conversion rate you wish to endure and your shopping cart desertion has now become a continuing problem. Voila! Here trust can be the main reason or a drifting factor for the non-trust of your customers on your online store. SO what shall be done? How an E-commerce website can build or gain its customers trust? Whilst this notion can have a plethora of complex and complicated reasons, but the one which can’t be ignored is the security of the customer’s data and all the important information that the customer offer or give to your online store while shopping.

To simply put if the E-commerce store can keep the customer’s data safe all through the buying process, from browsing the store to tracking the order status post purchasing then they will certainly gain their customer’s trust and will have a great business. Hurray!  The escalating occurrence of phishing scams, malware, and just an unadorned slapdash customer service makes consumers cagey with their clicks– which mean that faith indicators on your online store are more important than ever before. Let’s have a sneak peak of 5 major strategies for customers to trust your E-commerce website.

* Formulate it personally

* Show off your security credentials

* It should look professional

* Demonstrate that others trust you

* Tone down customers risks

Let’s understand all one by one!

Formulate it personally

See it’s always a people to people thing right! It is difficult for people to trust pages or websites. They obviously trust people! So it’s essential that your online store has a human factor to it.  One way or another, you must illustrate your present your potential customers with the faces and names. It means include about us page, email address, pictures, in all make it real for your customers to know you to build trust.

Another layer of personal touch can be added to your online store through the email addresses for any direct support queries for your customers. Using a hi@ or hello@ email name can also aid shoppers to feel like they’re in reality getting more personal experience, as opposite to the nonspecific and boring info@ or inquiries@ email addresses.

Show of your security credentials

E-commerce business is one of the most vulnerable businesses in terms of hacking attacks and frauds, considering these strict security provisions are mandatory to implement so that all the confidential information of your customers is in safe hands. Moreover, in order to be reliable any payment transaction on your online site must be risk-free, this means working with plausible payment providers such as PayPal or Stripe is essential, but that’s not the only actionable step. Apart from your bank-vault security, your website shall have a rocking redirect to the SSL certificate. This means let’s encrypt the information to make it more secure from hack attacks. For example, Shopify has rolled out the entire website to SSL certificate. It is recommended to go for GeoTrust SSL certificate as this will ensure green padlock in the address bar by offering security lock-sign for your customers to have incremented faith in you.

It should look professional

Showing your customers that you are the real company is important for your customers to believe in you.  It directly indicates that your E-commerce website should be well-designed and highly professional in the template, navigation, and other important parameters. For example – a fully created contact us page, a well-developed registration page, perfectly created and well-thought terms and conditions page, decently fabricated customer service page, FAQs page and more .. All these are not the big thing for a website but it is indeed a trust parameter for your customers who hop on your E-commerce website for shopping. Please remember the more your website is user-friendly and open to your customers more will be your business and your online shopper will be the most satisfied one.

Demonstrate that others trust you

Your customer is the king for you! So to convince them appropriately your business shall have real-time testimonials and reviews from your esteemed customers and clients. Text testimonials are a great to let your prospective customers believe in you. Additionally, a YouTube testimonial

recently has been also a great support for the E-commerce websites. Video testimonials are highly effective for marketing and building trust among online shoppers. On the other hand, positive press releases on the news section of your company will also be a cherry on the cake for your visitors coming on your websites. Moreover, if you are lucky enough to be featured on a renowned print media then flaunt the same on your homepage with the press release and the logo of the media channel, this will give an immediate boost of trust and faith in the eyes of your customers.

Tone down customers risks

Think what is the biggest risk for your potential online shopper? It can be that they don’t like the product or they get stuck between the checkout processes, or they might have serious concerns about shipping and money return policy and they might bother about terms and conditions and return policies. So what shall be done for this… Make your E-commerce website credible by putting the conditions upfront, like – tell them orders more than $50 will be charged on shipping or the products can be returned or exchanged within 30 days of the purchase date. Things like these will get your customers in confidence of buying something from your website. Just ensure low-risk buying experience for your potential customers.

In the nutshell, all the above 5 strategies are prudent to make your E-commerce website shelled enough so that no intruder can deter your security, in turn, making your customers satisfied and secured while they do shopping. We also hope that these tips will help in building your potential customers’ trust to have brilliant shopping experience.

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Magic Theatre Announces its 2017-2018 Season


SAN FRANCISCO, CA (March 31, 2017) – ­ Magic Theatre (Artistic Director, Loretta Greco; Managing Director, Jaimie Mayer) announced its 2017-2018 season today, which includes the World Premiere of Barbara Hammond’s THE EVA TRILOGY; the World Premiere of John Kolvenbach’s REEL TO REEL; the World Premiere of Jessica Hagedorn’s THE GANGSTER OF LOVE; and a fourth production to be announced at a later date. The season will also include the annual Martha Heasley Cox Virgin Play Festival (showcasing exciting new work from bold emerging playwrights), and marks the fifty-first year of operations and the tenth year under the leadership of Artistic Director Loretta Greco.
The playwrights of our coming season are united in their unmistakable voices and unforgettable theatrical styles,” says Artistic Director, Loretta Greco. “Each is wrestling with the power of time; the way our humanity endures and transforms through a passage of generations. How do we respect the past and yet still transcend it? Is there a way to have a measurable impact on an evolving world? What can we do in the here and now to connect with others? Magic will continue to be a place where we can sit together and struggle with the big questions, and I look forward to welcoming
Magic Theatre’s 2017-2018 season features:
World Premiere
By Barbara Hammond
Directed by Loretta Greco
Fall 2016
Barbara Hammond’s THE EVA TRILOGY is a lyrical Irish epic spanning thirty years over the course of three plays: EDEN, ENTER THE ROAR, and NO COAST ROAD. In Hammond’s trilogy, an Irish expat named Eva returns home from her rebellious life in Paris and makes an irreparable choice when her ailing mother’s fate is placed in her hands. Her decision becomes legendary within her community and proceeds to haunt her through the rest of her life. Each play in the trilogy champions its own theatrical landscape, reflecting the tremendous range of Hammond’s writing and the evolving state of her subject. Magic will be the first theatre to take on all three parts in a single production. Julia McNeal (FRED’S DINER, A LIE OF THE MIND) will star as Eva.
World Premiere
Written and Directed by John Kolvenbach
Winter 2017
John Kolvenbach (SISTER PLAY, MRS. WHITNEY, GOLDFISH) returns to Magic to direct the World Premiere of his own REEL TO REEL. Fascinated by the relationship between sound and memory, Kolvenbach has written the story of a fifty-five-year marriage as told through the mundane sentiments of recorded conversations, arguments, and household noises. What emerges is a collage of love, aging, and death captured on audio tape. Will Marchetti (of Magic’s original FOOL FOR LOVE) will lead the cast.
To Be Announced!
Spring 2017
World Premiere
By Jessica Hagedorn
Directed by Loretta Greco
Summer 2017
The season ends in Spring with the world premiere of THE GANGSTER OF LOVE from Jessica Hagedorn, who presents the theatrical adaptation of her own story of immigration from Manila, based on her book of the same name. Raquel “Rocky” Rivera and her eccentric family settle in the Haight during the 1970s, opening for us a window to a dynamic period of conflict, social change, and artistic flourishing in San Francisco. The lauded city of poets, rebels, and thriving musicians will be reclaimed at Magic through the eyes of Hagedorn’s immigrant artists. Featuring live music, poetry reading, and the music video as key narrative forms, this is a story 20 years in the making. THE GANGSTER OF LOVE is a Magic Gerbode commissioned new play.
Complete casting and creative teams for each production will be announced at later dates.
In December 2017, Magic Theatre will once again feature the Martha Heasley Cox Virgin Play Festival, Magic’s annual insiders’ look at plays in the making. The 2017 Virgin Play Series will showcase the next generation of bold theatrical voices, working alongside Magic’s family of visionary mid-career writers. All three World Premieres of this season were gestated within the Virgin Play Festival in 2016, and Magic’s consistent pipeline from workshop to production will once again be shared in 2017
Since its inception in 1967, Magic Theatre has fostered courageous playwrights and produced explosive, entertaining, and ideologically robust plays. Magic believes that if we demonstrate faith in a writer’s vision by providing a safe, rigorous, and innovative artistic home, where a full body of work can be imagined, developed, and produced, then writers, in turn, will thrive.  Seventeen of the last nineteen world premiere plays developed and produced at Magic have enjoyed extended life in cities such as New York, Chicago, Los Angeles, Seattle, Washington DC, London, Manila, and Seoul.
With its intimate thrust stage, Magic is the perfect venue for audiences to experience new work up close. That intimacy extends beyond the mainstage through a number of special events: Community Nights that offer affordable access for the next generation of theatre audiences, Friday night actor Talkbacks, New Work Salons with playwrights and directors, and the Martha Heasley Cox Virgin Play Festival. Magic patrons enjoy unparalleled access to new plays, playwrights, and the process of taking theatre from the page to the stage.
Magic is also proud to be a community partner. Through its “Sheparding America” celebration of Sam Shepard’s legacy in the Bay Area, its Laney College Initiative and Magic: Oakland Annex, the Magic Apprenticeship Program, and active collaborations with A.C.T., Campo Santo, Word for Word, Intersection for the Arts, and The Commonwealth Club, Magic is a local industry leader.

Subscription Information:

Subscriptions for the 2017-2018 Season are now available for purchase. Subscribing is the best (and most cost-effective) way to ensure your spot on the front lines of exciting new theatre. Subscriptions also come with a number of perks: free ticket exchange up until 24 hours before the performance, guaranteed best seating, exclusive pre-show dramaturgy – all in addition to receiving a 35% discount when compared to purchasing single tickets. Current subscribers can renew by mail, phone, or in person at the theatre and will receive priority access to their current seat locations. New subscribers can purchase subscriptions and will receive the best available seats within the requested sections.
Subscriptions are available for purchase online at; by calling Magic Theatre at (415) 441-8822; or visiting Magic Theatre’s Box Office, Monday – Friday 10:00 a.m. to 5:00 p.m. during non-performance dates. On performance dates, the Box Office is open Tuesday – Saturday from 12:00 p.m. to 5:00 p.m. and on Sunday one hour prior to the show. Magic Theatre is located in the Marina District of San Francisco, at the historic Fort Mason Center for Arts & Culture (Fort Mason, 2 Marina Blvd., Building D, 3rd Floor, San Francisco, CA 94123). For more information, visit or call the box office at (415) 441-8822.
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