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Samsung S8: 90% of customers remain loyal to the brand despite the Note 7 crisis 

Samsung is launching the new Samsung 8 this week and Report Linker conducted a new survey to measure if the brand’s image has been affected by last year’s explosions of the Note 7 phones and if their customers remain as loyal as before.

Findings show that loyalty has even increased since the last ReportLinker survey, conducted in October 2016:

  • 81% of smartphone users are still confident in the safety of their smartphones
  • But the crisis has impacted all manufacturers as even Apple’s customers don’t trust the brand as much as they used to (79%, -12 pts compared to October 2016)
  • 52% of smartphones’ owners say the future Samsung Galaxy S8 will be of better quality than the previous ones
  • And this statement is even more significant among Samsung customers (63%)
  • More than half of respondents (56%), mentioned their interest in buying the new Samsung smartphone.


 Also, their customers’ loyalty is stronger than ever before as nearly 9 out of 10 would consider the brand for a next purchase, which is more often a certitude than it was five months ago.

To see all the survey results click here.

Please let me know if you would like to receive infographics on the topic.

Best regards,

Intissar Guettou

T: +1 347 903 1913

About Reportlinker Insight:

Reportlinker Insight combines analysis and exclusive investigations. We cover innovations, social and economics megatrends to understand the world of tomorrow. For more information, please visit

tracy collins

I am a freelance writer blogger social media marketer and content marketer with twelve years of experience in writing and blogging.

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