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Tips For Hosting A Successful Business Event

Creating a unique experience for customers and employees offers a chance to engage a wider target audience and boost the business.  Everyone loves a good excuse to have a party, and building stronger relationships among the people involved in a business is one of the best excuses yet.

A great event happening will advance a company’s local exposure, and draw in new and interested minds.  It is important to take event hosting seriously.  There are several ways to succeed in planning an excellent event.  Check out this short overview of some of the best tips for hosting a successful business event.

Prior to the event

  • To-do list – Every detail of the party is important: Parking, drinks, snacks, lighting, seating, themes.  All of these things should be added to a comprehensive to-do list, prior to the event, and meticulously worked to completion.  Organization is one of the most important elements of a successful event.  
  • Market the event – The more people know about the event, the better.  Market to the masses.  Utilize social media, newsletters, blogs, and other common marketing tools to spread the word.  Remember that the old fashioned “word of mouth” is still very effective, as well.  
  • Set out a budget – A detailed budget, set out prior to the event, will help to keep finances in check.  Without a budget, spending will get out of hand very quickly.  The event’s main purpose is to boost the business, not drain the annual budget.  

During the event

  • Keep an eye out – Have employees and event committee leaders keep an eye out for any ill moments at the party.  Two heads are better than one, just as ten eyes and ears are better than two.  It is crucial that event planners stay on their toes for the full length of the gathering.  
  • What do the attendees show – Watch the people at the party.  If they seem to be having a good time, then the event is probably going well.  Utilize sound judgement.  The feeling of the group will lead the atmosphere of the event, whether good or bad.
  • Lead the way – Always lead by example.  A great attitude is just as contagious as a bad one.  Be jovial, enjoy socializing, and the rest of the attendees will follow suit.  Even if nerves are slowly taking over, smile, laugh, and have a great time.  

After the event

  • Send gratitude – It is not out of style to send out personal thank you notes to those who attended the event.  Send appreciation to everyone who helped plan the event, the vendors, and especially, the venue.  When a venue hosts an event, there is a lot of work put into preparing everything for the gathering.  The venue deserves a thank you note.  
  • Post event pictures/videos – Everyone will want to see what came of the event, so share it.  Share pictures and videos on social media sites.  

Anna Johansson

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