March 24, 2017
Marketing your business doesn’t just attract clients and customers, but it also helps you build partnerships with those people and other businesses. There are plenty of free marketing options, but you also want to put some money into your marketing plan if you want to reach the most people possible. Some of this marketing will be done online and some of it will be done offline.
Having a good balance of online to offline marketing, and paid to free marketing, can also do a lot of good for your business. As a small business, you want to take every advantage possible to reach new people.
Marketing On Social Media
Social media is a marketing must for businesses of any size. As a small business, you really want to be on social media where more people can learn about your business. However, not all social media sites are created equal, and some of them offer some great extras that can help you get your business name out there to more people.
Facebook is a good example of this. For $20 you can boost events to thousands of more views. They also have pay-per-click programs that can help you get even more likes for your business page. For a few dollars, you can get a few hundred more fans, and maybe make some more sales.
Using Search Engines
If you want people to find your business through search engines you’re going to need to do a little more than just have a good blog and a website. Google is the Godfather or search engines, so you want to be on their good side. That means knowing how to properly use keywords and keyword phrases, and how to create a smart website and blog.
You may also want to look into advertising through Google. Programs like Adwords can help you get seen.
Putting Phones To Use
Your smartphone is good for more than just talking. Text messaging is a great way to communicate and businesses are using it to send coupons to their shoppers all the time. Look into using texting with your customers and use it to keep them engaged.
You can also use your phone as a camera and a video camera. Make commercials and how-to videos, as well as taking photos of your products in order to give people a good look at what you have to offer.
Don’t just use the internet to market your business. Marketing offline is also a good investment for your company. Buy business cards, get some brochures, and even create flyers when you have a sales event going on.
You might even want to consider paid advertising through local outlets. Your local newspaper may not be as big as it once was, but it is still a good way to reach people on a local level.