February 10, 2017
The Importance Of Investing Business Money In Marketing Merchandise
Marketing your business is an important investment. While there are some ways to market that are cheaper and reach a wider amount of people, like social media and websites, there are more personal ways you should be marketing as well. These marketing techniques will help you win over local customers, which are still important even for global businesses.
You may get your first sales and clients locally, so don’t discount them when it comes to marketing. The things you put money into for marketing may not directly make money for your business, but indirectly they will attract people to make future sales.
People love to wear clothing to support the businesses, sports teams, and even the foods that they like. There’s a good chance that you could even sell such marketing items, you’ll just want to find a cheap way to print them. Look for good deals on hoodies, t-shirts, and even tank tops.
Another great way to use clothing in your business marketing scheme is to sponsor a local sports team. Uniforms aren’t cheap and many businesses will sponsor a team by supplying the money they need for uniforms, and you get to have your business name on them.
If clothing is a little too pricey for your business at this point, there are smaller marketing items you can invest in and get your name on. Even a pen with your business name and web address is enough to make some people’s day. Pens and pencils are also a couple of the cheapest options.
If you want a little something more than writing utensils you could get can koozies, frisbees, keychains, and even flashlights with your business info on them. Get clever. Take some time to research most popular marketing merchandise before you invest.
Don’t forget to get business cards for your business, no matter how big or small it is.This is an easy way to let people know who you are and what you do, no matter what type of setting you meet them in. Plus, you can get business cards printed very cheaply online, even with your own design.
Don’t stop with just business cards, though. If your business has many items or services, you might want to consider getting a brochure printed. Some services, like insurance, will benefit from additional details on the printouts. You can design it however you want and share any information you would like in it.
If you intend to have any kind of local events, like a clearance sale or a grand opening, you might even want to consider printing some handbills or flyers. These are great for handing out to people, for leaving at the laundromat and other businesses that aren’t in competition with you, and even to hang at the local bank or grocery store on their bulletin board.