6 Tips on How to Market Your App

App market is one of the most competitive markets today. With millions of apps being offered and the price of app advertising going continuously up, effective user attraction and retention have become extremely difficult things to do. Thus, app optimization and marketing are the keys to success today.

App store optimization can be an efficient strategy as it allows bringing new users in the long term. Here’re some tips that will help you to optimize and market your application.

Find the most relevant keywords

As trivial as it may seem, keyword research is something that should be done in the first place. Proper keyword research will give you a possibility to jump-start your marketing campaign by showing your app in the categories where competition is less severe, thus helping you to get good ratings and reviews.

Analyze what your competitors do

Before choosing a category for your app within the app store, you need to analyze the strategies your competitors use. It will help you understand competition level in categories you’re interested in and give some hints how users search for similar applications. Accordingly, if you choose the category with lower competition, your app will have more chances to be noticed.

Don’t neglect user reviews

User review is a valuable source of feedback. Be sure to check your ratings and read reviews and you’ll be able to track users’ reaction to the release of new features. Another important thing is to work with reviews. Show users that you appreciate their opinion and listen to their suggestions.

Ask users for feedback

Good rating is not something you should just wait for. You need to increase the possibility of getting a good rating by reminding users to rate your app when they’re feel happy with it. Another way to get a good start (if you have a great app, of course) is to invite some experts to test your app and rate it. Ask beta-users to write unbiased reviews.

Analyze what your competitors do

Before choosing a category for your app within the app store, you need to analyze the strategies your competitors use. It will help you understand competition level in categories you’re interested in and give some hints how users search for similar applications. Accordingly, if you choose the category with lower competition, your app will have more chances to be noticed.

Don’t neglect user reviews

User review is a valuable source of feedback. Be sure to check your ratings and read reviews and you’ll be able to track users’ reaction to the release of new features. Another important thing is to work with reviews. Show users that you appreciate their opinion and listen to their suggestions.

Ask users for feedback

Good rating is not something you should just wait for. You need to increase the possibility of getting a good rating by reminding users to rate your app when they’re feel happy with it. Another way to get a good start (if you have a great app, of course) is to invite some experts to test your app and rate it. Ask beta-users to write unbiased reviews.

The thing to keep in mind here is that when your app is approved in the app market, its review section will be completely blank. So don’t wait for the first review to be from an unknown user – ask someone you know or trust to leave an honest and unbiased review.

Create a self-explanatory and clear icon

Icon is one of the most underrated elements of the app. What you want is that your app stands out on user’s mobile device (if he or she has already downloaded it) or in the search. Accordingly, what you

need is an icon which will speak for itself but at the same time won’t be overloaded with details. As icon is shown in different parts of app market, you need to make sure that icon quality stays the same in different sizes.

Pro-tip: you can find the best performing icon by A/B testing different variants of it. There’re a lot of modern tools which allow A/B testing for iOS. Play Market even offers built-in tools for such things, which makes life of Android developers even easier. Just don’t forget to find balance between scientific and intuitive approach to icon design.

Don’t overlook screenshots

You can add up to 5 screenshots in iOS App Store and up to 8 in Google Play. You should use this opportunity to increase the visibility of your app and show how your app’s better than others. Highlight the most useful or interesting features of your app in the first two screenshots as they get maximum exposure (and in iOS App Store, these two screenshots are even shown in search results). This is a great way to catch user’s attention.

Author’s bio: Eugene Rudenko is a senior online marketing manager for Oxagile software development company. With over 10 years of experience, Oxagile accumulated vast experience in custom web application development and strong mobile app development expertise. The company also retains its position in IP video development market, providing video streaming and media solutions as one of its flagship competencies.