July 20, 2016
Building Relationships with Your Blog Readers
When you are working to turn your blog from a hobby into something that makes you real revenue, one of the most important things to remember is that it’s all about relationships. Relationships are essential when it comes to blogging success because this is what’s going to ensure you have loyal traffic, and it’s also what will allow you to strengthen you affiliate marketing efforts.
When you build relationships with your readers, they’re more likely to see you as trustworthy, which in turn means they’re also more likely to buy the products you’re recommending through your affiliate marketing program. The result? More money.
Below are some simple tips you can follow to strengthen your bond with your readers.
Give Your Readers What They Want…And Need
It’s essential that you think carefully about your audience and who you hope to target throughout every step of the process required to build a new blog. Only when you have an in-depth understanding of your audience are you going to be able to create consistent content that is valuable to them. This means your posts and content are going to solve a problem, help them achieve a goal, appeal to them on an emotional level, or give them some kind of insight that’s relevant to their lives.
Create Discussion In Your Comments
If you take a look at some of the best blogs, there’s something many have in common, and that’s an active comments section under each post. If you want to start making money from your blog, work to cultivate pertinent discussions in your comment boards. When people share their thoughts and questions, make sure you’re responding. It’s this two-way dialogue that’s going to not only help you build individual reader relationships, but is also going to show your general audience that you care about what they have to say and that you’re active on the site.
If you’re going to post something on your blog that might need an external reference link to back it up, make sure you include that. One of the fastest ways to destroy relationships with readers is to post something that’s factually incorrect, and it can completely destroy the credibility you’ve worked so hard to build.
Go Through Multiple Channels
Beyond just focusing on creating reader-driven, quality content and engaging with your readers in the comments section of your blog, it’s also important to go through other channels as well. Make sure you’re reaching out in as many ways as possible and different formats. For example, remain active on social media and consider sending out a weekly or monthly email newsletter to your followers. These are just a few more ways to put a “face” to your blog and let your readers get to know you.
As a final note, it’s important to build relationships not just with readers, but also with other bloggers in your niche, so link to their sites, work on guest posting opportunities and speak out in their comment boards as well. This will not only help you build a network of fellow bloggers, but you can also gain exposure.