Saving, investing and making money with technology

Month: April 2016

Tips on How PPC Can Increase Your Revenue

Pay per click (PPC) which is also known as cost per click (CPC) is a paid internet model of advertising model that aims at directing traffic to websites. The website publisher, or owner is billed according to the number of clicks achieved per ad banner. The ad banners are displayed on different websites and search engines’ result pages. The ad banners appear after any search is done using the keywords, or phrases that are relevant to the target audience. There are two models used in costing the clicks; fixed price per click and bid-based models. The most popular PPC providers are Google Ad words, Microsoft Ad center and Yahoo! Search Marketing. All the three providers use bid-based model rather than the fixed price per click model. To see how PPC can increase your revenue examine the following benefits you will accrue from using it.

10 Benefits of using PPC advertising

* PPC advertising ensures that the ads are delivered to the precise market target. This is achieved by selecting age, region, gender, location, job and preferences related to the target market.

* Generally, online advertising in platforms such as the search engines and social network media is cheaper than traditional advertising. The ads are easier to make and there is no rent space is needed. The benefit is augmented by the fact that people will view your ad content even without making clicks.

* In PPC, you have the opportunity to control the advertising budget by setting the amount that you will spend on the process; you can add or reduce it along the way.

* There is a very high return on advertising. The return on advertisement goes to above two percent of the money invested in pay per click depending on the quality of the campaign.

* There is a lot of flexibility in using PPC. Non-performing PPC campaigns can be adjusted by changing the location, target market, demographics and content.

* The performance of the PPC ad campaign can be seen within minutes of launch especially if the ads and landing pages are attractively designed, and the products and services are quality.

* The ad set up is very quick; it takes only a few minutes to complete the ad banner and launch it to go live.

* You are able to track the performance of the PPC campaign. It is possible to know how many people clicked on it, viewed your content and, either made purchases or bounced out. This enables you to know how PPC can increase your revenue in future

* You are able to create several ad banners and test them by rotating them to see which one has the highest response from the target market.

* PPC creates brand awareness even without people clicking on the ad. They will see your company logo, address or contacts, and company info. Some may use the contacts to later make direct purchases.

The above mentioned benefits play a major role in creasing the revenue generated through PPC. If your business needs fast recognition in the market, PPC is the ideal option even if your budget is limited. You can start low and later increase the budget as you get more revenue from the PPC campaign. So, do not waste your resources on SEO methods that take longer to perform, go for the fastest-the PPC method!


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Call Center Service: Reach your Customers

In modern business situation, customers demand immediate response and real time results from the service or product providers. However, in many situations, it is really difficult to promptly and adequately respond to the demands being placed by various customers all at once. Small businesses easily become frustrated since they do not possess enough work force to perform the business’ tasks and at the same time interact with the customers’ ever increasing demands. Luckily, there is now a solution where businesses can develop a centralized location where all of the business calls are handled, or alternatively, outsource the services to a call center.
There are many tasks that a call center can perform for the small businesses. One of the main benefits that the call center brings is saving the company’s staffs’ time through handling communication thus they are left to concentrate on the company’s main or core function. Instead of the employees multi-tasking; participating in both production and communication, the call center staff deals with the communication facet of the business. They indulge in marketing, customer support, respond to queries, gather feedback and take orders. Later, they communicate the information gathered to the company’s staff for further processing. This is done at an ample time thus not interruptions are witnessed in the production.
Outsourcing call center services also saves the business a lot of money that could have been spent on recruitment, training, communication, equipment, rental space, salaries and allowances, and personal employee benefits. If the business had employed a person to handle communication, it could have been obliged to foot the costs mentioned above. However, all these are evaded, or transferred through outsourcing the services of a call center. The call center mostly specializes in communication thus has all the needed equipment and staff to handle communication all around the clock. Dealing with communication in bulk, or in large numbers assists the call centers to cut on the costs thus are better placed than the small businesses.
The benefit of a call center is that it acts as the primary point of contact for the business thus recruits customers with much ease due to their experience and specialization. Most of the interactions with the business’ publics; the customers, suppliers and partners, are done conveniently and effectively. The call center staff has the required training on top of their experience to handle different kinds of people. The call center staff becomes the company’s remote representatives at the least cost. Today, many businesses are reaping a lot by minimizing on the costs through contracting call centers from regions where labor and communication is cheap; what this means is that the cost of outsourcing remote call center for services that could have cost the business thousands of dollars a month is brought to even under a thousand.
Prior to settling on one call center service provider, the business must consider some factors. The first factor is the impact the outsourcing activity or the call center will have on the company’s image especially for the customers. Many loyal customers are legit and conservative and like being served directly by the company’s employees. Outsourcing communication makes them feel lost or abandoned thus might end up running away. Another factor that must be considered is the relative cost of outsourcing to creating an in house call center. Sometimes it might be convenient to have an in-house call center than a remote one especially in regions where customers are sensitive to foreign accents. The distance between the call center and the business must also be considered for sometimes it might have a negative impact on the communication efficiency due to factors such as weather, regional policies and cost of communication on the customers.
However, intense research must be done by all small businesses to ensure that they find the ideal call center lest money will be wasted for not all call centers are built the same. In the research, some elements such as price, number of call center staff allocated to the business needs, communication ability including the accent and eloquence, level of technology, staff training and qualifications, staff remuneration and many others must be considered. It is not fair for any business to pay huge amounts of money to a call center that exploits its staff.



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Google+ for Real Estate Investment

Google+ can be very helpful to the realtors as they try to market themselves and their products. However, to effectively use Google+ for real estate purposes, the realtors should desist from trying to use it like social network media. The real estate professionals can leverage it within their business in many different ways. Some of the ways to leverage are;

* Creating complete and optimized keyword-rich profiles with links to their websites

*Adding their authorship attribution tags to their websites and blogs to obtain a significant ranking in SERP (Search Engine Ranking Pages) pushing their Google+ profile images to the top of the results page.

* Including future prospects, past clientele, media types, social network media experts, SEO opinion leaders, property referral networks’ members, and local area real estate experts to their circles.

* Uploading correctly tagged images to their Google+ profiles; this could be photos showing head and shoulders.

* Uploading tagged high quality videos to their Google+ profile

* Sharing content links to validate that they are real estate experts

* Having referrals from team members on the content posted

* Having comments on the content from team members

* Having the content shared by members in the referral network

* +1 the content, the comments and share content from other team members (reciprocate)

* Utilizing the above mentioned leverage aids to ensure speedy indexing of their content

* Utilizing the explore navigation for keyword search while the realtors comment and share

* Creating events using Google+

* Writing genuine Google+ reviews

* By creating business pages in Google+

* Using the created Google+ business page, create a Local Google citation to show the actual business location

* Hosting hangouts

* Creating and physically attending real life hang outs or Meetups

* Making use of the Google+ private messaging and video chat features to communicate with clients

* By listening, learning, engaging and making new relationships similar to those in social network media

Google+ for real estate self marketing tools

1. The Google+ real estate circles

To be accepted into other people’s circles, the realtor should write about themselves and their business in the profile in addition to uploading photos. People need to have some information about the realtor. The more people accept them into their circles, the more the network expands.

2. Google+ for real estate email marketing

Google+ allows the realtor to add people into their circles using email addresses only. It also allows the person to invite people using email addresses pulled from the realtor’s Gmail and other email account providers. If the realtor would like to make a posting, or share content or photo, Google+ sends the message to the chosen emails in bulk.

3. Google+ for real estate blogging

Despite that Google+ is not a blogging platform, it can still be used for that purpose, however it has some limitations. People who are not good bloggers can start learning how to blog using Google+ assistance.

It is important for the realtors to capitalize on the Google+ opportunities for it gives a new neater and organized way to create professional networks. Your real estate networks would appear in the real estate circle while the others can be placed according to their individual relationship such as friends, family and others; the realtor can create more circles. The benefit of having people join the realtors’ circles is that it provides opportunities for more business. Google+ for real estate is free thus costs the realtors nothing. With new features to be added to increase interactivity, Google+ will be a very important tool in real estate marketing and making connections with new clients. Try it now to leverage on the benefits and opportunities presented.

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What is Organic Traffic?

By definition, organic traffic is the type of traffic that visits a website from unpaid links from other online platforms such search engines, third party websites such as affiliate and social networking media websites, and directories. Organic traffic is the opposite of the paid traffic which includes pay per view (PPV), pay per click (PPC) or cost per click (CPC), cost per mille (CPM) or cost per a thousand impressions CPT) and cost per action or cost per acquisition (CPA) among many others. In most cases, organic traffic grows relatively slower than the paid methods. The growth is directly influenced by the website content’s quality, or the topical content and the number of back links received from authoritative websites.

In simple terms, organic traffic refers to the traffic that is acquired without direct payments. The term indirect payment is used in describing organic traffic because there could be some minimal costs to be faced in the process such as acquiring the right and relevant content from content generators. Organic traffic results from the natural outcome of the website content quality as viewed by online visitors and the search engine’s bots, spiders or crawlers. Organic traffic is perceived to be very significant. In addition to being free, the visitors arrive at the specific website naturally as a self selecting group that has a true interest in the website’s content.

The only drawback in using organic traffic is that it takes time to build. This means that it is not suitable for websites that require quick SEO. These websites that require large levels of back links in a relatively short time can use the paid SEO schemes which do not have long term benefits. Despite that there are some orthodox ways to achieve deluge organic traffic quickly, it is highly discouraged for the search engine may deem the website as trying to artificially increase or exaggerate its ranking on the search result ranking page (SERP). This is detrimental to the website for the search engine might impose fines and penalties that have extremely severe long term negative effects.

Benefits of organic traffic to the business owners

The first benefit of organic traffic to the business owners is that it is free. For the process is natural, there are no costs, or payments made to the back links sources like in paid SEO schemes. The techniques used in organic traffic generation mostly involve careful selection of different free techniques such as the use of unique content, engaging target audience and the inclusion of relevant links in the website.

The second benefit of organic traffic is its quality. Organic traffic is perceived to be of higher quality than that generated using paid SEO methods. The visitors arrive at the website due to their personal interest thus stays longer and making them more likely to purchase the products or services offered.

The traffic achieved is reliable and sustainable for it stays loyal to the website for a very long time. Despite that building organic traffic streams is slow, the results achieved are long lasting; the visitors keep coming back while at the same time spread the word about the website. This increases the levels of the traffic gradually making the website generate more revenue.


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How Technology Can Help With Addiction

Whether it’s drugs or alcohol, these days there’s an app for that. You may scoff, but of the millions of apps available, from games to fitness, some of them can really help make your life better. And, if there’s an app that can help you avoid falling off the wagon, or help you get through recovery, why wouldn’t you use it?

Addiction isn’t easy, and neither is recovery. Rehab can be costly, but for addicts it can also be a lifesaver. Why not use anything you can, once you are out of rehab, to help you keep from going back in?

Apps For Alcoholics

While there are breathalyzer apps available for smartphones, this isn’t an app that is going to help a recovering alcoholic. You need to avoid the alcohol, not wonder how much you have already drank. However, for someone that has not reached alcoholic status, this app can save lives and money.

If you want apps that will help you, there are some. You can find apps where you can speak to other addicts, for both alcoholics and drug addicts. Find someone to talk you down before it’s too late, get on an app.

There are also AA apps that will remind you of your commandments in staying sober. You can also use it to find the nearest meeting, no matter where you are.

Apps For Drug Addicts

Recovering drug addicts aren’t alone with apps like Twenty Four Hours A Day. This particular app uses things like meditation and prayers to help addicts get through each and every day. It isn’t the only app for addicts though.

Although many of the apps aren’t free, they tend to be affordable and worth the small price you’ll pay for something right in your hand to help you stay off drugs. You can also find apps that with help you find NA meetings, just like with AA.

You Need More Than Just An App

While all of these apps are great, they aren’t a replacement for meetings or human connection. You still need to go to your meetings, get therapy, attend rehab when needed, and communicate with your own friends and family. You need to remember there are plenty of people out there that want to help you.

Plus, that little extra boost of motivation to stay clean and sober, even when it comes from technology, may make the difference in your life. Spend a little money and save yourself from the cost of rehab, or worse costs.

Addiction is a pricey thing. It’s a lot cheaper to pay for a few smartphone apps than it is to pay for the family you could lose, the jail time and missed work you could experience, and it’s a lot cheaper than losing your life to drugs and alcohol.

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Brandify App and Website Awarded at The 22ND Annual Communicator Awards

brandify1Anaheim, CA– (April 27, 2016) – Brandify, the industry-leading provider of location-based digital marketing solutions that enables brands to connect better with their consumers, today announced two wins at the 22nd Annual Communicator Awards. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards logo-header-white-en program honoring creative excellence for communications professionals.

Brandify was recognized with the 2016 Silver Award of Distinction in the Mobile Apps – Business category. Brandify’s recently released native app, dubbed The Brandify App, won for its user-friendly interface which enables marketers to better understand and track the progress of their brand’s online performance. With The Brandify App, users across an organization can respond to customer reviews and seamlessly publish location data and content to local listings and social channels.

Brandify’s website also received the 2016 Silver Award of Distinction in the Websites – Marketing category. The website was rewarded for its impressive depiction of the chaotic nature of the local search ecosystem through an interactive particle animation on the home screen which demonstrates how Brandify connects the dots in a busy data ecosystem.

“These awards are testament to the tireless work of our team that we’ve been able to develop a mobile product and website engineered for a strong user experience,” said Manish Patel, CEO of Brandify. “Everything we develop is with the user experience in mind and designed to help our customers foster stronger connections with their own customers. We look forward to continue innovating the space for our clients and stakeholders alike through our website and mobile solutions.”

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

“The work entered in the 22nd Annual Communicator Awards serves as a benchmark in gauging the innovative ideas and capabilities of communications and marketing professionals around the world. Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts.

These awards come on the heels of Brandify’s recent announcement introducing Brandify Mobile, a comprehensive suite of services designed to help brands better connect with their customers. To learn more about Brandify, Brandify Mobile, the company’s Brand Score technology and the company’s suite of location-based digital marketing solutions, please visit For more information about the Communicator Awards, please visit


About Brandify                       

Brandify is an industry-leading provider of location-based digital marketing solutions that provides brands with a better understanding of their connection to their customers. Brandify does this by capturing data as well as providing technology, strategy and customized services to help brands maximize their online presence and drive customers to their locations. Established in 1997, Brandify (formerly known as Where2GetIt) powers more than 500 brands and serves more than 4.5 million brick and mortar locations. Brandify has channel strength that reaches millions of consumers around the world. CEO Manish Patel has led Brandify in developing local marketing solutions that include the brand score platform, scalable local SEO, local advertising, mobile-local technologies and local-social marketing tools.

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit for more information.

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit for a full member list and more information.

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Easy Ways You Can Save Money On Vacation


Vacationing is the bomb, but it also has the tendency to be extremely expensive. It’s not one expense that necessarily makes the act of traveling so costly, it’s actually all of the little expenses put together.

When you think about the fact that you’re uprooting yourself and your family from your normal life for a week or more, the things you normally don’t have to pay for are not covered. Expenses include eating out for every meal every day, paying for lodging accommodations, and other things like paying for a rental car.

When you’re home, you’ve got your housing covered, you’re not eating out every meal of every day, and you’re paying way less money for your car payment. Vacation makes it so that you’re tacking on expenses to the expenses you already have to pay at home. That’s why it’s expensive.

With all this being said, there are ways you can easily save money on vacation. Here’s how:

Get A Place With A Full Kitchen

As mentioned above, if you’re just staying in a hotel on your travels, this means that you’re going to be buying meals for everyone in your family a minimum of three times a day. That’s honestly the place where the bulk of your money can go.

To avoid all the costs of food on the road, book a room that has a fully operating place to prepare food. AKA, a kitchen. Not a mini fridge. Not a microwave. A full kitchen. When you arrive in town, do some grocery shopping, do breakfast and lunch in, and hit the town for dinner. You’ll cut your costs of food in half, at least.

Share Meals

Considering the fact that most restaurants give you enough food for two or three people, it shouldn’t be a problem to share a dish with somebody else to cut costs. You might even consider going family style. Everybody will get to taste a little of everything, the bill will be less, and there won’t be a bunch of food left over. It’s an easy way to cut costs while vacationing. If you’re hungry later, hit the grocery store for a light snack. It’s easy and cheap.

Do Free Activities

Large cities have a lot of activities you can participate in for free. There are always parks, the ocean, and main street to peruse. Nobody said you had to buy all the things and do all the tourist attractions. If you do want to do the attractions, figure out a way to do them cheaper than the door rate would charge. For example, New York has the New York Pass which allows you free entry to over 80 attractions for the purchase of the pass.

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5 Ways To Communicate With Clients For Better Financial Flow

When it comes to money and technology, your best friend is good communication techniques, and the hardware and software solutions that make those techniques possible. All throughout human history, the businesses that have had the best handle on ways to transfer information are the ones who have succeeded in the long run.

So if you want to add some financial finesse to your own company’s bottom line, starting with communication isn’t a bad idea, and a few ways to make this happen include opening up the possibility of business text messaging, using opt-in email, working with built-in CMS messaging systems, using video conferencing, and even working inside something like the PayPal system.

Open Up Text Possibilities

Probably the least-used modern way of communications when it comes to business affairs is the use the of text and MMS. For whatever reason, companies have generally not set up ways to use MMS for customer interaction. In theory, text messages would come in as troubleshooting or information requests, and they would queue in a way that company representatives would then handle them one by one, giving responses as appropriate. Think of the trust you could build in this way, as well as saving money for both customer and client!

Opt-In Emails

And as long as company emails are wanted and looked forward to (as in the case of permission marketing), it’s one of the most obvious and effective ways to get across a message to clients as well. Considering that you can also add things like digital coupons or even links to different aspects of your company line now, emails are still one of the most essential and effective methods of transferring vital communication.

Built In CMS Messaging

Within your content management system (like WordPress or Joomla), there are a tremendous number of powerful tools when it comes to user communication. There are anonymous, private and public ways to communicate depending on the type of information requested and the degree of moderation required, but messages transferred in this way can ultimately lead to all sorts of sales goals.

Via Video Conferencing

In terms of face to face digital sales, it’s hard to beat something like Skype. With one simple call and a decent wifi connection on both ends, you can go over financial options with clients and pick up all of the visual and auditory cues you need during the session.

Through PayPal Transactions

And finally, for quick and easy information and financial flow in one, using PayPal as a business tool is a smart route as well. You can add messages to financial transactions, and all of the recording of these transfers are automatically archived for both parties as well!

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3 Ways Addiction Treatment Can Save You Money

Recovery Road Sign

With nearly 24 million American suffering from addiction every year, it is easy to see how prevalent this problem has become. A recent study analyzing projected longevity of life for impoverished 40 year olds showed a distinct difference between certain geographical areas. So what was the link that was lessening lives?

While this is a complex problem, one speculation was that the “opioid belt” along the midwest was a contributing factor. The addiction to opioids has become prevalent at the encouragement of the pharmaceutical industry and ready availability to doctors. While all addictions are costly, prescription medications can be one of the most expensive for addicts.

Unfortunately, many people who become addicted to a drug that was prescribed by their doctor fail to recognize the signs of addiction. This can be an exceedingly costly mistake, both monetarily and in the value of their life. The key to being freed from the prison of addiction lies in successful treatment and recovery. Included here are a few ways addiction treatment can save you money.

Cost of Addiction

Perhaps the most obvious way addiction treatment can save you money is by reducing the amount of money you are spending on addictive substances. Even a person who drinks one glass of cheap wine per night is forking over roughly $1,300 per year. For those who are addicted to cigarettes, heroin, or opioids the cost is substantially higher.

By gaining treatment for your addiction, you can save enormous amounts of money and perhaps contribute to a better quality of life for yourself and your family. Imagine if you have $1,300 to blow on a family vacation each year? Or in the instance of the $20,000 or $30,000 a year saved by quitting other addictions, you could pay cash for a brand-new car!

Lifetime Earnings

Another way treating your addiction can save you money is through simple earnings. Your career, work performance and potential for promotion are greatly affected by your addiction. By getting clean, you will be higher functioning at work and will earn more over the course of your lifetime.


Perhaps the most expensive way addiction damages your finances is through healthcare costs. The long-term effects of alcoholism, meth, heroin or cocaine can be life-threatening and irreversible. Cirrhosis of the liver is a very real disease that occurs when abusing alcohol, and cannot be undone by simply quitting your addiction.

With healthcare costs skyrocketing every year, long-term health problems can easily cost you millions. By treating your addiction and starting on the path to recovery early, you can help avoid damage to your health and save money on your lifelong healthcare costs.

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5 Ways Technology Can Save Your Business Money

As any business owner knows, careful money management can be the key to your success. After all of your overhead and expenses have been met, you are left with your revenue, essentially your profit, from the month past. The key to being financially successful in business is in defining how many of your expenses are truly necessary.

For example, being careful to evaluate each and every cost and fee could save you hundreds to thousands of dollars each year. While some business owners find they lack the time to evaluate their costs, simply looking into it once a year could be more than worth your time monetarily. Included here are a few tips for utilizing technology in a way to save your business money.

Upgrade Phone Systems

One of the most beneficial ways to cut costs and improve your business efficiency can be through implementing an upgraded phone system. A phone system that utilizes your cloud and properly manages calls can save you hundreds of dollars per year. Phone systems can be updated in more ways than simply changing out your headsets.

Cloud based phone systems are now rising in popularity among small business owners due to their cost-efficiency and improved functioning capacity. Cloud based systems allow business owners to simply upgrade their phone headsets while utilizing cloud based technology. This means they can avoid costly hardware installations and replacement, as well as frequent upgrades.

Go Paperless

While many business owners may see paperless functioning principles as based solely in being environmentally conscious, going paperless can actually reap great rewards for the business itself. Your company will save thousands of dollars each year on paper products as well as postage. Additionally, you can gain rapport with your clientele through the eco-friendly angle.

Utilizing technology to eliminate your company’s paper consumption is fairly simple. For instance, require emailed account statements as well as eliminate paper billing. Utilize an email system for monthly “mailings” and avoid excessive paper pamphlets.

Advertise Online

Another great way to cut down your costs can be by utilizing free advertising services online. Social media will not cost your company anything but can be a great way to interact with your consumer. Hiring a basic social media manager part-time can allow you to keep your customers updated on products as well as interactive with the company.

Additionally, internet advertising offers direct results and helpful feedback. You will be able to track which keywords and advertising campaigns resulted in greater web traffic as well as which tactics fell flat. No more guessing about who heard about you from where, you can now directly track the progress of customers to your door!

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