February 13, 2016
Pucker up, Post & Save Lives This Valentine’s Weekend !
THIS SATURDAY & SUNDAY, INSTAGRAM USERS CAN LEAVE A LONG-LASTING MARK ON THE AIDS FIGHT WITH FRESH AND (RED)’S #KISSANDCONTRIBUTE CAMPAIGN
NY, NY – FEBRUARY 13, 2016 –(RED), the AIDS organization founded by Bono and Bobby Shriver in 2006, and beauty brand Fresh are inviting Instagram users worldwide to share the love and save lives this Valentine’s weekend. For every “Kissing selfie” posted on Instagram with the hashtag #KISSANDCONTRIBUTE, Fresh will donate $10 to (RED)’s fight against AIDS, which amounts to 30 days of lifesaving medication. This medication not only helps keep someone living with HIV alive and healthy but also helps prevent HIV+ pregnant women from passing the virus to their unborn babies.
Supporting the campaign are social media influencers and celebrities from super model, Anne V., to legendary rocker and Queen guitarist, Brian May. May – who lost his dear friend and Queen frontman, Freddie Mercury, to AIDS in 1991 – has joined the efforts, helping spread awareness through his music video The Kissing Me Song featuring Kerry Ellis.
To learn more about (RED)’s partnership with Fresh and the #KISSANDCONTRIBUTE campaign, visit https://red.org/kissandcontribute/.