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Overcoming the Challenges of Managing a Small Business – Sherry B. Jordan

Over 65 million small businesses start up annually in the United States, and only half will make it for 5 years. What makes the 50% who survive successful?

Small business consultant and expert Sherry B. Jordan knows. For 15 years she’s been developing and deploying strategies to help small business owners move from owning a small business to living a lifestyle they love while making a living. Her new book, Plan It! Do It! Love It! Be Outrageously Successful Living the Small Business Lifestyle, captures and shares an arsenal of strategic advice on how to plan and execute a successful business strategy without sacrificing joy and fulfillment of a rich personal life. Sherry offers a roadmap through the maze of business ownership.

“Your life and your business must be in sync for both to be satisfying and successful,” she says.

Although it can be challenging to feel satisfied or fulfilled in the midst of demands on time, energy, and commitment, there are strategies that contribute to business and personal satisfaction. We can live an outrageously successful small business lifestyle if we do the following:

.     Know what you want from small business ownership. Be clear on what benefits you hope to gain — flexibility, control, money, follow your “calling”, feed your passion.  Be clear on what role you want it to play in your life and schedule.

·         Winging it does not work, so take time to plan. Planning does not have to be complicated with this simple 6 Step Planning™ system that Jordan shares:

1.      Design the Vision. Outline what you want to do, be, or have by a target date you select.

2.      Examine and Assess. Identify what you have to work with to build toward your vision.

3.      Set Measurements. Select the metrics. These measurements become your “report card” for plan progress.

4.      Select Strategy. Select five to ten areas of focus that will bring the greatest success. They are the vehicles to deliver your vision.

5.      Assign Action. Identify a series of actions and assign deadlines and responsible parties.

6.      Do It! Get to work.

·         Align the plan with your life dreams, values, and priorities.

·         Be accountable to the plan. Be committed to the dates, deadlines, and actions.

·         Do what you do best — always. Delegate or outsource the rest.

Here are a few more of the many recommendations she presents to help people achieve small business bliss:

Success takes time. It is rare for a business to be profitable in the first year. Reaching revenue, profit, business development, personal income and other goals typically takes between 3-5 years.  Have a safety net and back-up plan to survive the long term.

You are a factor in your business success.  Small business owners can be more successful if they consider how their own behavior and actions contribute to or detract from achieving business success.  The most crucial choices people make are often some of the simplest. It’s easy to get caught up and overwhelmed.

Boundaries are critical to a balance between work and life.  You are the only person that can set boundaries for the way you work and the way you live. This includes boundaries with employees, vendors, and clients, as well as personal boundaries, which includes your time, money and investments.   If they aren’t clear, your business may steal the joy out of your life or your life might steal the performance of your business.

Know when you need help and ask for it.  It is not easy to relinquish control, but it is critical that you be willing to ask for help and accept it – personally and professionally. Your ability to hire staff, delegate and outsource can help you reach your professional and your personal goals much quicker.

Surrounding yourself with the right people and resources – in work and in life – makes everything easier. Every business owner has a need for resources and support. Not just anyone will do. You must set the criteria for the right team to help build your business, develop professionally, and inspire you to create more than you ever dreamed possible.

Attitude is free and powerful. Focus on creating and maintaining the right attitude – optimism, mindfulness, respect for self, and respect for others. You and you alone control your attitude. When you make the positive choice your outcome is higher productivity, better business results, and a more joyful life.

Trust your Inner Voice. Your inner voice will keep you out of danger and help you to avoid pain. It will help you sort out the differences between work and life.

Plan It! Do It! Love It!

Be Outrageously Successful Living the Small Business Lifestyle

Sherry B. Jordan

List $17.95 Paperback also available in Kindle

386 pages

HBC Publishing (July 12, 2015)

ISBN-10: 0692478612  ISBN-13: 978-0692478615

This guide takes you through all the steps to running your small business with the least amount of stress and confusion through tried and true planning techniques that are easily executable. It offers tips on how to integrate your life into your business and your business into your life. At the end, you will be right where you should be — living and loving the small business lifestyle.

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About the Author


For over 20 years, Sherry Jordan has been coaching high performance executives, small business owners, solo entrepreneurs, and professional teams to success. She is a small business consultant and trained psychotherapist with a background in individual and group counseling. She uses her system 6 Step Planning™ to help small business owners build high performing, profitable businesses and create a lifestyle that aligns with their values, purpose and priorities. She is a professional speaker in the fields of strategic planning, change and change management. She has worked with clients such as JP Morgan Chase, CitiMortgage, and Principal Insurance Group /Principal Residential Mortgage. She has served on the Board of Directors for the Homebuilders Association of Metro Portland, the National Brain Tumor Foundation,, LT Public Relations and COPE. Sherry is also a teacher, trainer and author on the subjects of planning, building strategic partnerships, psychology of change, harnessing the power of accountability, and the 5-Steps to the Career of Your Dreams.

She has received a Masters – Summa Cum Laude, in Counseling Psychology from Webster University (2004 – 2007) and a BA – Summa Cum Laude, Liberal Arts, Jacksonville University (2000 – 2004).

She is the founder of The Northwest Coaching Group, Inc. She lives in Portland, Oregon.

tracy collins

I am a freelance writer blogger social media marketer and content marketer with twelve years of experience in writing and blogging.

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