November 5, 2015
Business websites serve numerous purposes to your overall plan, they are not just a place to bookmark your business on the web. If you just put up a front page, all stationary and alone, you’re going to lose your readers immediately. People want to read about your company, they want to know about what you do and who your employees are.
These are some of the ways in which you can use your website to attract viewers, give them something to read, and keep them coming back for more. A well designed website is attractive and can turn your viewers into customers if you do things right. But what do you need to attract people?
Get The Right Design
Take some time to look around at other websites, preferably popular ones, and see what types of designs they have. Look at layout and color. Look at what pages they have, and what information they share on those pages.
If you are using a content management system style website, like Wix or WordPress, you can look through pre-designed website designs to find something that works for what you want your website to have. Before you make your website live, whether it’s new or you’re just putting up new pages, you can always make changes if your new design doesn’t seem to work.
Never Underestimate The Power Of An About Page
The about page on a website is one of the top four most important pages a business needs to have. Your about page can serve a few purposes. To start off with, the about page should tell people about your business. When did your business get started, what is it you do, and who are the people that everyone should know in your business.
Your about page can also be home to what is coming in your business’ future, and you can also use it as a contact page, if you don’t want to have too many pages. Include business hours, address, contact numbers, and anything else you think is important.
You Need A Blog
Blogs are a key element to a successful business these days, whether you have a big business or a small one. A blog is a great way to reach out to your customers and potential customers. It shows them that you are an expert in your field and it helps build trust.
Make sure that you are posting blogs that are well written and well researched. Share them on social media and work hard to make them go viral. Update often, as well, so people have reasons to keep coming back!
There are a few more things that should go into a professional blog, but these few are a perfect start to making a site that is attractive and gives people a reason to visit.