September 8, 2015
The online casino industry is always changing, adapting, growing and learning how to best reach its target demographic. This means that nothing is set in stone and new approaches can be welcomed in this dynamic industry. The most interesting way of attracting a public is through free casino games.
While they might go against the classic perception of casinos, both land based and online, free casino games offer a unique experience both for their host as well as the players. These casino games can range from classics like poker, blackjack or roulette to the newest and most entertaining form of slot games.
This type of gaming is also called social gaming. These Social Casino Games have proven to be incredibly popular, immediately connecting with users thanks to their high entertainment value and easy gameplay. As for Social Casino profit, it mostly comes from the extras that players are willing to purchase. For example, while all potential players have free access to literally hundreds of games, they can also choose to pay for fun extras such as leaderboards, tournaments, prizes, rewards or a series of other special features that depend on the game.
Virtual currency is also an extremely popular incentive for players to actually spend money on these types of games. Social media giants like Facebook have recently implemented social currency that allows players to buy extras in their most popular games. Such games include Texas Hold’em variations and the ever-present slots games.
This way, players can choose their level of commitment, without feeling compelled to gamble by the classic casino environment traits such as flashing lights or endless, sometimes aggressive promotional offers.
The presence of social gaming has also given the industry new potential and a completely new approach to making profit. In fact, while gaming device makers have reported falling profits social gaming registered increased profits and increased popularity across all demographics and regions.
Social games can be found mostly on big app stores such as Google Play or similar iOS app providers. “